Sales vs. Finance: What Great Business Partnership Really Looks Like

Sales vs. Finance: What Great Business Partnership Really Looks Like

From FP&A Today by Glenn Hopper

May 7, 2026 · 54 min · Episode 204

About this episode

This episode features a discussion on the partnership between sales and finance, highlighting the needs and challenges faced by both sides.

Swati Bagri, head of FP&A for a major global FMCG company was told early in her career: “Either you are sales or you are helping sales”. In this second in our series of finance business partnership Swati, representing finance, is joined by Stephanie Troy, VP of Sales at Datarails, for a candid conversation with host Glenn Hopper about what sales leaders actually need from FP&A, and what great revenue-producing partnerships look like. In this special episode: The dynamics of sales vs finance needs Pipeline communication challenges The problems with forecasting Where lack of communication hurts sales and finance What finance needs from sales leaders in budget season Dealing with the Office of No

People in this episode

Host: Glenn Hopper

Guests: Swati Bagri, Stephanie Troy

Topics covered

  • sales and finance partnership
  • FP&A
  • revenue generation
  • forecasting challenges
  • communication in business

Keywords

  • sales
  • finance
  • FP&A
  • business partnership
  • forecasting
  • communication
  • budget season

Mentioned in this episode

Organizations: Datarails, FMCG

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