Why This Air Quality Franchise Is Poised to Explode in the U.S.

About this episode

Lane Martin discusses the expansion of Modern PURAIR® into the U.S. market and the opportunities within the indoor air quality industry.

Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a single duct truck to a nationwide IAQ brand known for world-class customer experience and a powerful sales center that converts 86% of residential calls. We break down why the U.S. market is the perfect storm for growth, how Modern PURAIR® blends residential cash flow with commercial recurring revenue, and why this “unsexy industry” is about to boom. Topics we cover: • How Lane rebuilt his life and career through the IAQ industry • Why air quality demand exploded after COVID • The fragmented U.S. market and why that’s a huge opportunity • Modern PURAIR®’s proprietary tech + customer experience playbook • The power of commercial PMA contracts & HOA recurring revenue • Why top franchisees follow the “5 decision-maker conversations/day” rule • What the ideal franchisee looks like (and who shouldn’t apply) If this brand sparks your interest, reach out — U.S. territory is wide open right now. Timestamps: 00:16 – Introducing Lane Martin & Modern PURAIR®…

People in this episode

Host: Wes

Guest: Lane Martin

Topics covered

• Indoor air quality
• Franchising
• Business growth
• Customer experience
• Sales strategies
• Market opportunities

Keywords

• Modern PURAIR®
• IAQ
• franchise growth
• COVID impact
• commercial revenue

Mentioned in this episode

Products: Modern PURAIR®, Modern PURAIR®’s, Lane Martin &, duct truck, proprietary tech, customer experience playbook

Places: U.S, the United States

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