About this episode
Faisal interviews Imran Ali, exploring his journey as a food creator and the lessons learned in building a personal brand.
Faisal sits down with Imran, better known online as What In The Chef, to unpack the story behind one of the fastest growing food creators online. From leaving engineering and working in the bin area at McDonald's… to building a personal brand with millions of followers… to self-publishing his cookbook entirely through Canva, this is a masterclass in betting on yourself. Imran shares how he built his audience by focusing on simple, realistic recipes for everyday people, why he refused traditional publishers, and how his mission goes beyond food — helping people build confidence in the kitchen and create better moments with family. If you've ever thought about starting content, writing a book, or launching a product — this episode will give you clarity and confidence.
People in this episode
Host: Faisal
Guest: Imran Ali
Topics covered
- food creation
- personal branding
- self-publishing
- confidence in the kitchen
- simple recipes
- content creation
Keywords
- food creator
- personal brand
- self-publishing
- confidence
- recipes
- content creation
- cookbook
Mentioned in this episode
Organizations: McDonald's, Canva
Products: cookbook
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- Episode 425: Faisal and Sam · February 27, 2026 · 1h 9m
- Episode 424 · February 24, 2026 · 32 min
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