About this episode
Faisal and Kaya discuss building in public, protecting one's rizq, and the complexities of navigating the internet while sharing personal and business experiences.
A casual catch-up that somehow turns into a masterclass on building in public, protecting your rizq, and navigating the chaos of the internet. From Faisal's Instagram getting shut down overnight, to what it really means to own your audience . They unpack the reality of building a business in public, the balance between transparency and protecting yourself from the evil eye, and why not everything should be shared — even in the age of "content." There's also a proper deep dive into Faisal's AI SaaS (Scorper), how it went from a personal tool to a growing product, and the exact marketing strategies behind it — including referrals, directories, Product Hunt launches, and community-led growth.
People in this episode
Host: Faisal
Guest: Kaya
Topics covered
- building in public
- protecting your rizq
- navigating the internet
- business transparency
- AI SaaS
- marketing strategies
- community-led growth
Keywords
- building in public
- rizq
- Instagram shutdown
- audience ownership
- AI SaaS
- marketing strategies
- community growth
Mentioned in this episode
Organizations: Instagram, Product Hunt
Products: Scorper
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- Episode 424 · February 24, 2026 · 32 min
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