From Lab to Label: The Scientification of Consumer Brands

Susanne sits down with Chloe Giraldi, Vice President, Nutrition Science at Hologram Sciences to uncover why women’s health has been overlooked and how Hologram Sciences is combining technology, personalization, and, clinically-backed ingredients to make positive changes in health. Together, they discuss: The three pillars that inform Hologram Sciences’ mission What excites her about nutrition and how it impacts behavioral health in today’s wellness-focused world How creating personalized nutrition leads to better overall health outcomes The types of innovative products in current development at Hologram Sciences What motivated them to pursue a clinical trial for their Daily Balance gummy for relief from peri/menopause symptoms The lack of training that medical professionals receive in women’s health areas About Hologram Sciences https://www.hologramsciences.com/ Hologram Sciences is an AI-focused health tech company that helps people improve their wellness through innovative, personalized nutrition solutions. They combine evidence-based protocols and technology to create holistic offerings that help create positive health outcomes. To connect with Hologram Sciences, you can reach them at inquiries@hologramsciences.com To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com.

Imagine if you built your career in the SaaS space and wanted to transition to consumer goods--specifically in the food and beverage industry. Would you anticipate some challenges? That's exactly what Vincent Bradley did when he co-founded Proper Wild! In this episode, we chat with Vincent about: How he was inspired by his personal health journey to create Proper Wild Proper Wild’s biggest challenge as a CPG wellness beverage company The secret to building a CPG brand when you’ve only ever had software experience How he used paid ads to validate his packaging and branding before production What motivated Proper Wild to seek a clinical trial to test their product How he’s using his study results in his marketing His future outlook for the CPG industry, post-pandemic Comparing online success versus in-store success About Vincent Bradley & Proper Wild https://properwild.com/ Vincent Bradley is the CEO and Co-Founder of Proper Wild, a company specializing in producing clean energy shots. Proper Wild's energy shots are known for being made with natural ingredients, including organic caffeine, and no artificial sweeteners or preservatives. Vincent Bradley, along with his role at Proper Wild, is also involved in various aspects of the business, from product development to marketing and company strategy where he flexes his problem-solving skills alongside the talented people who work to bring plant-based energy shots to the masses. To learn more about Proper Wild visit their website. Vincent is sometimes manning the live chat! He's open to your questions and is always eager to help out a fellow hustler. You can also find him on Instagram at @vincentmbradley To learn more about Citruslabs or to discuss how to begin testing your wellness product, visit citruslabs.com and contact us! Send us your questions and we'll answer them in a future episode. Email us at hello@citruslabs.com.