Episode #43: The New Rules of Retail for Health and Wellness Brands

About this episode

In this episode, Susanne discusses the new retail landscape for health and wellness brands with industry experts Caroline Grace and Hunter Stutz.

In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buyers actually look for before they’ll take a chance on your product, from credibility and operational readiness to the cash realities behind a successful launch. Hunter brings the Amazon lens, explaining why some brands avoid the platform, how Amazon can support (not sabotage) an omni-channel strategy, and which performance signals point to real product-market fit. What else is covered in this episode: The three core things buyers want to see before saying yes: credibility, capability, and cash. How to think about timing your DTC to retail move, and why starting smaller can protect you from costly delistings later. The metrics that matter most across channels, including velocity in-store, conversion rate online, and the supply chain discipline needed to stay in stock. Pricing, fees, and margin planning: distributor cuts, broker commission, trade spend, and why pricing strategy can make or break your retail expansion. Smart ways to…

People in this episode

Host: Susanne

Guests: Caroline Grace, Hunter Stutz

Topics covered

• retail strategies
• health and wellness brands
• product-market fit
• direct-to-consumer
• channel conflict
• pricing strategy

Keywords

• retail buyers
• operational readiness
• cash realities
• omni-channel strategy
• metrics
• channel conflict
• pricing strategy

Mentioned in this episode

Organizations: Product & Prosper, On Three, Amazon

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