Episode #46: Biomarkers and the New Standards in Clinical Trials

About this episode

The episode discusses how biomarkers are transforming clinical evidence in consumer wellness with insights from industry experts.

In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer wellness. From weight and cholesterol markers to microbiome testing, they break down what biomarkers actually measure, when they are worth the added cost and complexity, and how brands can use them to build credibility with shoppers and retailers. What’s covered in this episode: How the question has shifted from "Should we run a clinical study?" to “How strong does it need to be?” A practical look at microbiome testing, what it can reveal, and why function matters more than naming bacteria. How Green Chef approached biomarker selection for healthy weight management and heart health. What to do when a biomarker result is not statistically significant, and why that does not have to hurt trust. Why communication matters as much as study design and how to translate complex data into marketing claims people understand. Tune in to hear how to choose the right biomarkers for your product, design studies that hold up, and turn clinical results into credibility…

People in this episode

Host: Susanne

Guests: Kasia Feng, Kimberley Sukhum

Topics covered

• biomarkers
• clinical trials
• consumer wellness
• microbiome testing
• credibility in marketing

Keywords

• biomarkers
• clinical trials
• microbiome testing
• consumer brands
• credibility
• weight management
• cholesterol markers

Mentioned in this episode

Organizations: Green Chef, Tiny Health

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