Episode #47: Challenging the Pet Food Industry with Sue Delegan from Brutus Broth

About this episode

Sue Delegan discusses the inspiration and growth of Brutus Broth, a pet wellness brand focused on nutrition for dogs.

In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks through the early days of turning a family bone broth recipe into a product built specifically for pets, the decisions behind formulations, and how the company scaled across both mass retailers and specialty stores. Along the way, she shares a candid look at what the pet nutrition industry often gets wrong and what pet parents should actually focus on when it comes to long-term animal health. What’s covered in this episode: The rescue story behind Brutus and the early inspiration for the brand Why bone broth made for pets requires a different formulation than human broth How Brutus Broth scaled into major retailers across the country Why the team invested in clinical studies and how they support retail partnerships What pet owners often overlook when it comes to nutrition, exercise, and longevity in animals Tune in to hear how a simple act of care turned into a fast-growing pet wellness brand and what founders can learn from building products rooted in real-life…

People in this episode

Host: Susanne

Guest: Sue Delegan

Topics covered

• pet food industry
• pet wellness
• nutrition
• bone broth
• retail scaling
• animal health

Keywords

• pet food
• Brutus Broth
• bone broth for pets
• pet nutrition
• animal health
• retail partnerships

Mentioned in this episode

Organizations: Brutus Broth, Citruslabs

Products: bone broth

Places: United States

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