Episode 174: How to talk with sales about ABM with Andrei & Vladimir
From Full-Funnel B2B Marketing Show by Andrei Zinkevich
February 9, 2026 · 1h 8m
About this episode
Andrei and Vlad discuss frameworks for effective conversations between marketing and sales regarding Account-Based Marketing.
In this week’s episode of Full-Funnel Live, Andrei and Vlad break down the exact framework for having productive, outcome-driven conversations with sales about Account-Based Marketing. Tune in to learn: How to prepare for conversation with sales team about ABM How to find the best candidate to run a pilot program together How to ensure the sales rep will prioritze pilot, and not lead gen KPIs RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
People in this episode
Host: Andrei Zinkevich
Guest: Vladimir
Topics covered
- Account-Based Marketing
- sales conversations
- B2B marketing
- pilot programs
- marketing frameworks
Keywords
- ABM
- sales team
- pilot program
- lead gen KPIs
- B2B marketing courses
Mentioned in this episode
Organizations: Full-Funnel Live, Full-Funnel, LinkedIn
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- Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir · April 27, 2026 · 1h 12m
- Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus · April 20, 2026 · 55 min
- Episode 179: Account progression framework with Steve Armenti · March 23, 2026 · 54 min
- Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar · March 17, 2026 · 1h 9m
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