Episode 175: How to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity with Matt Heinz

About this episode

Matt Heinz discusses strategies for growth in 2026 amidst long sales cycles and tighter budgets.

For the new episode of Full-funnel live we’ve invited the legendary Matt Heinz to discuss how to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity. Tune in to learn: - How to handle revenue pressure and prove marketing impact on revenue within the long sales cycles? - What do B2B CMOs do differently to grow in 2026 while handling revenue pressure and requests to deploy AI and ABM? - How to get buy-in from CEO and CFO to shift from demand gen and MQLs to revenue marketing? - How to handle forecast and defend budget for long sales cycles? - Which growth lever to pull in 2026 to enable growth if your team doesn’t have capacity and your budget was cut? RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin…

People in this episode

Host: Andrei Zinkevich

Guest: Matt Heinz

Topics covered

• B2B marketing
• long sales cycles
• budget management
• revenue marketing
• AI in marketing
• ABM strategies

Keywords

• B2B marketing
• sales cycles
• budget cuts
• revenue impact
• AI
• ABM
• CEO buy-in

Mentioned in this episode

Organizations: Full-Funnel B2B Marketing Show, Full-Funnel, The Trenches, LinkedIn

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