TBC 145: Stop Blending Your Ask Into Your Personal Emails

About this episode

Jason Yeh discusses the pitfalls of blending personal and business emails during fundraising and introduces a new email format to improve communication.

Most founders make the same mistake when reaching out to their network during a fundraise, they try to combine a personal connection with a business ask in the same email, and end up doing both badly. In this episode of The Backchannel, Jason breaks down why blended emails feel disingenuous, and introduces his email appendix format: a simple structural shift that separates the personal from the functional so both actually land. If you’ve ever sent an awkward “hey, how’s your summer going, by the way I need a favor” email, this one’s for you.

People in this episode

Host: Jason Yeh

Topics covered

• fundraising
• email communication
• networking
• entrepreneurship
• personal connections

Keywords

• fundraise
• email
• personal connection
• business ask
• communication strategy

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