TBC 146: Why VCs Only Remember the Last Thing They Heard

About this episode

Jason Yeh discusses how recency bias affects venture capitalists' memory and what it means for founders' messaging strategies.

Venture capitalists don't have a perfectly indexed CRM in their heads. They run on recency bias — last in, first out. In this episode of The Backchannel, Jason breaks down what he realized after bumping into a top VC at a cafe in San Francisco: investors share what’s freshest in their minds, not what’s most relevant. He explains what that means for how founders should think about messaging, surface area, and staying top of mind — without being manipulative about it.

People in this episode

Host: Jason Yeh

Topics covered

• venture capital
• recency bias
• founder messaging
• investor relations
• entrepreneurship

Keywords

• venture capital
• recency bias
• founders
• messaging
• investors

Mentioned in this episode

Organizations: Venture capitalists

Places: San Francisco

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