Geoff Wilson Show

🛒 SHOP CARDS & SUPPLIES Shop CardsHQ ► 📈 MARKET MOVERS Track card prices & your collection ► 🔥 JOIN US ON WHATNOT CardsHQ Breaks ► CardsHQ Shop ► CardsHQ Blitz ► CardsHQ Hoops ► CardsHQ Poke ► 📱 DOWNLOAD THE SCI APP Apple ► Google Play ► 📲 FOLLOW SPORTS CARD INVESTOR Instagram ► X / Twitter ► Facebook ► 🎥 MORE FROM OUR NETWORK Geoff Wilson Instagram ► Geoff Wilson YouTube ► Card Crew YouTube ► Market Movers YouTube ►

🛒 SHOP CARDS & SUPPLIES Shop CardsHQ ► 📈 MARKET MOVERS Track card prices & your collection ► 🔥 JOIN US ON WHATNOT CardsHQ Breaks ► CardsHQ Shop ► CardsHQ Blitz ► CardsHQ Hoops ► CardsHQ Poke ► 📱 DOWNLOAD THE SCI APP Apple ► Google Play ► 📲 FOLLOW SPORTS CARD INVESTOR Instagram ► X / Twitter ► Facebook ► 🎥 MORE FROM OUR NETWORK Geoff Wilson Instagram ► Geoff Wilson YouTube ► Card Crew YouTube ► Market Movers YouTube ►

🛒 SHOP CARDS & SUPPLIES Shop CardsHQ ► 📈 MARKET MOVERS Track card prices & your collection ► 🔥 JOIN US ON WHATNOT CardsHQ Breaks ► CardsHQ Shop ► CardsHQ Blitz ► CardsHQ Hoops ► CardsHQ Poke ► 📱 DOWNLOAD THE SCI APP Apple ► Google Play ► 📲 FOLLOW SPORTS CARD INVESTOR Instagram ► X / Twitter ► Facebook ► 🎥 MORE FROM OUR NETWORK Geoff Wilson Instagram ► Geoff Wilson YouTube ► Card Crew YouTube ► Market Movers YouTube ►

I respond to your best arguments AGAINST my card market optimism. SHOP CARDS & SUPPLIES Shop CardsHQ MARKET MOVERS Track card prices & your collection JOIN US ON WHATNOT CardsHQ Breaks CardsHQ Shop CardsHQ Blitz CardsHQ Hoops CardsHQ Poke DOWNLOAD THE SCI APP Apple Google Play FOLLOW SPORTS CARD INVESTOR Instagram X / Twitter Facebook MORE FROM OUR NETWORK Geoff Wilson Instagram Geoff Wilson YouTube Card Crew YouTube Market Movers YouTube

Geoff explains his investment strategies as we enter the next era of the sports card market. Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

Geoff sits down with Mike Mahan, CEO of Fanatics Collectibles, and David Leiner, President of Trading Cards, to discuss the future of the hobby and where the industry is headed. Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

Geoff and T-Pott talk about the 2026 National! Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

The sports card market in 2025 and 2026 has been absolutely nuclearbut is this massive boom sustainable, or are we heading toward a major market correction? Welcome back to The Geoff Wilson Show! Today, Geoff sits down with Jason Koonce, the founder of OTT/OTA Sports, a live-streaming empire that is currently pulling in millions of dollars a month via live digital selling. With over 36 years of experience in the hobby, Jason pulls back the curtain on how his business completely outgrew a massive 25,000-square-foot warehouse facility years ahead of schedule due to the explosive heat of the hobby. They dive deep into why today's card market feels fundamentally different from the volatile post-COVID bubble of 2021, the exact assets smart money is moving into, and the massive international expansion driving global demand. Jason also shares his personal investing blueprint, explaining why he's no longer afraid to set record comps for the right blue-chip grailsincluding his recent $160,000 purchase of a 1999 Ken Griffey Jr. Game Jersey Auto. Plus, the guys deliver a much-needed reality check on the "easy money" myth pushed by social media influencers, outlining how beginners can actually grind their way up from the dollar boxes. Do you think the current sports card boom can last? Let us know your thoughts in the comments below! Don't forget to LIKE this video and SUBSCRIBE to The Geoff Wilson Show on YouTube, Spotify, and Apple Podcasts for more high-level hobby insights and market data! Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

In a massive industry shakeup, Sports Card Investor and Cards HQ have officially combined into a single entity and taken on a multi-million-dollar outside investment from Shamrock Capital and N1 Ventures. But why would Geoff Wilson, after bootstrapping the business from his basement into a 14,000-square-foot mega-store, give up a percentage of his company and take on the pressure of a corporate board? In this episode of The Geoff Wilson Show, Geoff pulls the curtain back on the harsh realities, massive risks, and brutal stress of scaling a retail card business nationwide. Learn exactly why the original Cards HQ business plan was completely flipped upside down, the 8-month grueling due diligence process of raising capital, and how the investment arms of the MLB and NFL Players Associations (OneTeam Partners) plan to help scale the sports card hobby. Whether you are thinking about opening a local card shop, looking to scale an existing business, or just want a behind-the-scenes look at the business of sports cards, this episode is a blueprint for hobby entrepreneurship. Key Topics Covered: The Bootstrapped Beginning: From editing YouTube videos at 3 AM on a free laptop software program to launching the first version of Market Movers. Flipping the Cards HQ Blueprint: Why the initial business plan relied entirely on live-selling and breaking to survive, and how overwhelming physical retail demand completely altered the company's trajectory. Why We Took the Money: Geoff explains the massive capital requirements needed for nationwide retail expansion, inventory control, real estate, and event scaling. The Strategic Investors: The breakdown of Shamrock Capital (originally the Disney Family Office) and N1 Ventures, and why taking "smart money" provides crucial connections to media, entertainment, and professional athletes. The 8-Month Fundraise: The grueling due diligence process led by Ezra Levine, the emotional cost of giving up company ownership, and the pressure to maintain authentic collector culture while scaling corporate operations. The Local Card Shop Playbook: Geoff's top entrepreneurial advice for collectors wanting to open an LCS, including the necessity of proving your model as a show dealer before signing a lease. Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

The sports card market is undergoing a massive, fundamental shift. The days of the fragile 2020 pandemic hype cyclewhere collectors threw ungodly amounts of money at unproven rookies, speculative prospects, and volatile flips like Zion Williamson or Ben Simmonshave evolved. Today, the biggest institutional money, investment funds, and seasoned hobbyists are completely changing their strategies. In this episode of The Geoff Wilson Show, I break down exactly what I witnessed on the floor of the Dallas Card Show. From my 15-year-old son Reeves shifting his entire playbook from prospecting to flipping icons like Kobe Bryant and Tom Brady, to outside capital demanding safety over speculation, the market is choosing permanence over potential. I deep dive into why collectors are paying staggering premiums for certainty, the danger of short-term hype vs. long-term legacy, and how you can select prospects like Victor Wembanyama with much higher selectivity. In this episode, we cover: The Extinction of Hype Flips: Look back at the 2020 boom vs. 2026 reality. Why a one-game performance from players like Trae Young used to double card prices overnight, and why that market fragility is gone. Permanence vs. Potential: The painful lessons learned from speculating on ultra-modern rookies (Desmond Ridder, Michael Penix Jr., and Ja Morant) and why true liquidity has returned to the GOATs. The $1 Million Bet: How my massive 2023 investment in discounted all-time greats paid off, and why those historical blueprint cards (Jordan, LeBron, Brady, Mahomes, Ohtani) continue to shatter records. Selecting Generational Prospects: The exact checklist a prospect must clear to survive a 20-year hold, and why Victor Wembanyama fits into a completely separate tier of speculation. Hidden GOAT Categories: Alternative, mature avenues to invest in legacy athletes without paying stratosphere card prices, including autographed Sports Illustrated debut magazines and game-used memorabilia. What is your current portfolio balance between speculative rookie chasing and locking away all-time great legacy cards? Let me know your thoughts in the comments below! Don't forget to check out our sponsor Arena Club for the latest curated slab packs, and use promo code SCI for 20% off your first purchase! Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network:

Geoff talks about how Box Prices Are CRASHING and Collectors Should Rejoice. Follow Geoff: Instagram: Twitter: TikTok: LinkedIn: Companies Geoff Founded: Sports Card Investor: Market Movers: Three Five Two: NoviAMS: iLS Network: