Hugo Alves: Synthetic Users

Hugo Alves: Synthetic Users

From Getting2Alpha by Amy Jo Kim

August 28, 2025 · 39 min · Season 11 · Episode 2

About this episode

Hugo Alves discusses the evolution of Synthetic Users and the use of AI in simulating real user feedback.

Hugo Alves is the co-founder of Synthetic Users, a startup helping teams accelerate product development with AI-powered user feedback. What began as a bold idea evolved through iteration & a surprising pivot on the way to product-market fit. In this conversation, we explore where synthetic users shine—and where they fall short. You’ll hear Hugo’s lessons on using AI to simulate real users, plus a live demo of Synthetic Users in action. Join me as we dive into Hugo’s insights on building b...

People in this episode

Host: Amy Jo Kim

Guest: Hugo Alves

Topics covered

  • AI
  • product development
  • user feedback
  • startup
  • product-market fit

Keywords

  • synthetic users
  • AI
  • product development
  • user feedback
  • startup insights

Mentioned in this episode

Organizations: Synthetic Users

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