
Hugo Alves: Synthetic Users
From Getting2Alpha by Amy Jo Kim
August 28, 2025 · 39 min · Season 11 · Episode 2
About this episode
Hugo Alves discusses the evolution of Synthetic Users and the use of AI in simulating real user feedback.
Hugo Alves is the co-founder of Synthetic Users, a startup helping teams accelerate product development with AI-powered user feedback. What began as a bold idea evolved through iteration & a surprising pivot on the way to product-market fit. In this conversation, we explore where synthetic users shine—and where they fall short. You’ll hear Hugo’s lessons on using AI to simulate real users, plus a live demo of Synthetic Users in action. Join me as we dive into Hugo’s insights on building b...
People in this episode
Host: Amy Jo Kim
Guest: Hugo Alves
Topics covered
- AI
- product development
- user feedback
- startup
- product-market fit
Keywords
- synthetic users
- AI
- product development
- user feedback
- startup insights
Mentioned in this episode
Organizations: Synthetic Users
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