Inside Award-Winning Events: A Masterclass with Cheryl Gentry

Inside Award-Winning Events: A Masterclass with Cheryl Gentry

From Givergy by Givergy

June 19, 2025 · 53 min · Season 3 · Episode 11

About this episode

Cheryl Gentry shares insights on crafting unforgettable fundraising events and strategies for engaging donors.

In this episode of The Secret Guide to Fundraising: Partner Edition, Jazmin Peach sits down with Cheryl Gentry, founder and CEO of Glow Global Events, to uncover what it really takes to craft unforgettable fundraising events. With a dynamic background in public relations and more than two decades at the helm of an award-winning event agency, Cheryl has produced hundreds of high-impact events for nonprofits and global brands alike. She’s a celebrated industry leader, has been named a Top Female CEO by SmartCEO Magazine, and serves on the boards of the Network for Teaching Entrepreneurship (NFTE) and the Kigali Reading Center in Rwanda. Cheryl brings a deep and informed perspective to the challenges facing nonprofits during this wide-reaching conversation. Tune in as Cheryl shares her top strategies for building meaningful guest experiences, explains how storytelling drives stronger donor engagement, and breaks down how fundraisers can still deliver excellence on tight timelines and limited budgets.

People in this episode

Host: Jazmin Peach

Guest: Cheryl Gentry

Topics covered

  • fundraising
  • event planning
  • nonprofits
  • storytelling

Keywords

  • guest experience
  • donor engagement
  • event agency
  • public relations

Mentioned in this episode

Books & works: Inside Award-Winning, The Secret Guide to Fundraising: Partner Edition

Places: Rwanda

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