Creating Compelling Video Content: Communicate Authentically by Going Off-Script
From Go Beyond Fundraising: The Podcast for Nonprofits by Nonprofit Fundraising & Marketing Podcast by Pursuant
February 25, 2025 · 33 min
About this episode
In this episode, Pat Taggart discusses how to create authentic video content for nonprofits by encouraging people to speak from their own experiences.
Video can bring your nonprofit’s message to life, making it more engaging for donors and other audiences. Finding the right people to communicate your mission doesn’t have to be overwhelming. Creating high-quality, compelling video content may be more straightforward than you expect. In this episode of the Go Beyond Fundraising podcast, we sit down with Pat Taggart, Founder and Chief Creative at SkyBlue Creative and a twenty-year veteran of impact video. Along with practical tips, Pat shares how creating authentic video content hinges on getting people to relax on camera and creating space for them to speak from their own experiences. Ditching the script is key to building more meaningful content. Empowering people impacted by what you do is one of the best ways to drive support for your mission – which Pat illustrates with storytelling. Revealing some of his most successful tools, Pat explains how cell phones have leveled the playing field, putting one of the best tools for high-quality content creation at your fingertips. In fact, your cell can be instrumental in generating a potent mix of candid and professional imagery.
People in this episode
Guest: Pat Taggart
Topics covered
- video content
- nonprofit communication
- storytelling
- authenticity
Keywords
- engaging donors
- impact video
- cell phone content creation
Mentioned in this episode
Products: SkyBlue Creative
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