Think Like an Entrepreneur: Revenue Growth & Sustainable Programs for Nonprofits

Think Like an Entrepreneur: Revenue Growth & Sustainable Programs for Nonprofits

From Go Beyond Fundraising: The Podcast for Nonprofits by Nonprofit Fundraising & Marketing Podcast by Pursuant

February 10, 2025 · 41 min

About this episode

In this episode, Trent Ricker and Tom Ulbrich discuss how nonprofit leaders can adopt entrepreneurial characteristics to enhance revenue and sustainability.

Nonprofits operate in a fast-paced world. To navigate the rapid changes in technology, social behaviors, and how we exchange information, it’s time to think like an entrepreneur. In this episode of the Go Beyond Fundraising podcast, our CEO, Trent Ricker, talks with Tom Ulbrich, President and CEO of Goodwill of Western New York. Tom has extensive entrepreneurial experience, having owned and grown multiple businesses. He also ran the Center for Entrepreneurial Leadership at the University of Buffalo and was an Assistant Dean at the Schools of Management and Social Work, where he worked on social innovation. Throughout this conversation, Tom and Trent share characteristics of entrepreneurs that nonprofit leaders can adopt to help them grow revenue and build sustainable programs. They also explore business best practices that enable organizations to better communicate their impact as they seek funding and recruit talent.

People in this episode

Host: Trent Ricker

Guest: Tom Ulbrich

Topics covered

  • entrepreneurship
  • nonprofit management
  • revenue growth
  • sustainable programs
  • business best practices

Keywords

  • nonprofits
  • social innovation
  • funding
  • talent recruitment

Mentioned in this episode

Books & works: Go Beyond Fundraising

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