Go To Masters Show
by Conversations with GTM experts by Everstage
Is this your podcast?Conversations with GTM experts by Everstage is an independent podcast creator focused on the intricate dynamics of Revenue Operations (RevOps) and Go-To-Market (GTM) strategies. By featuring industry leaders and experts, the podcast brings …
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33 to 74🎙 Daily cadence·131 episodes·Last published 3d ago - Monthly Reach
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44 to 99137 real followers tracked across platforms
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On the show
From 21 epsHosts
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Recent episodes
Hadas Sheinfeld (Sisense) on Leading the Energy, Hiring for Grit & Acting Like a Director First
Jun 21, 2026
34m 22s
Caroline Rocha (Just Eat Takeaway) on Designing Comp Across Cultures, AI Myths & Comp Transparency
Jun 20, 2026
34m 56s
Why the Person Running Your Comp Plan Should Be the One Closest to the Pipeline
Jun 6, 2026
48m 05s
If a Rep Switches Products Because of Comp, Your Plan Is Working Against You
Jun 5, 2026
38m 25s
The Comp Plan Isn't Done When It Ships: Measuring What's Actually Working Mid-Year
May 31, 2026
39m 41s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/21/26 |  Hadas Sheinfeld (Sisense) on Leading the Energy, Hiring for Grit & Acting Like a Director First | The biggest mistake finance teams make today is hiring for patterns. Same degree, same Big Four background, same SaaS experience — and then leadership wonders why they get average results. Hadas Sheinfeld has spent her career making the opposite bet.Hadas is Director of Finance at Sisense, where she manages finance operations across Israel, the US, and Ukraine. She joins GoToMasters for a conversation about what it actually takes to build a finance team that compounds value over time — and what it took for her to act like a director before anyone formally promoted her into the role.She breaks down the three pillars she uses to hire her team: grit over templates, ability over titles, and pushing finance from data checkers into storytellers who can tell leadership what the numbers mean for the company's future. She gets into the moment that turned her from a temporary fix into a real leader (a team member asked her what events she was planning that year), and the dangerous blind spot most managers carry — assuming their employees don't have the courage to move on, when the best ones already know they do.If you're hiring into a finance function, building a team you want to keep, or trying to break out of a role you've outgrown without waiting for a formal promotion, this one's worth your time. | 34m 22s | ||||||
| 6/20/26 |  Caroline Rocha (Just Eat Takeaway) on Designing Comp Across Cultures, AI Myths & Comp Transparency | A 30% productivity gain from AI delivered zero more customer visits. Caroline Rocha knows a comp team that lived through that exact outcome — the hours just moved to weekends and evenings, where the sellers had quietly been working all along.Caroline is Manager of Global Services Compensation at Just Eat Takeaway, with 15+ years designing sales incentives across Brazil, Japan, and the Netherlands. She joins GoToMasters to unpack what international comp design actually looks like, and where most companies misread both culture and AI.She gets into the cultural calibration behind global comp plans, why comp can never become a black box reps can't see into, and why teams should base decisions on evidence of what AI actually does — not what it should do.If you're designing comp across markets or figuring out where AI fits in the comp function, this one's worth your time. | 34m 56s | ||||||
| 6/6/26 |  Why the Person Running Your Comp Plan Should Be the One Closest to the Pipeline✨ | compensation plansRevOps+3 | Daniel Wolman | DextRevOps | — | compensationRevOps+6 | — | 48m 05s | |
| 6/5/26 |  If a Rep Switches Products Because of Comp, Your Plan Is Working Against You✨ | compensation designrevenue operations+3 | Ajay Erogbogbo | PathwardEverstage | — | variable compensationincentive comp+3 | — | 38m 25s | |
| 5/31/26 |  The Comp Plan Isn't Done When It Ships: Measuring What's Actually Working Mid-Year✨ | compensation plansperformance measurement+3 | Ariana Farray | Flock SafetyAI | US | compensationperformance+4 | — | 39m 41s | |
| 5/30/26 |  Stop Running Mad Libs: What the Top 10% of Outbound Teams Do Differently✨ | outbound salesAI in sales+4 | Kris Rudeegraap | Sendoso | — | outbound teamssales cycles+3 | — | 26m 45s | |
| 5/29/26 |  When Incentives Work Too Well: 30 Years of Comp Design in Chemical Distribution✨ | compensation designchemical distribution+3 | Sam Wegman | Univar Solutions | B2B | compensation designchemical distribution+3 | — | 20m 57s | |
| 5/23/26 |  Shawn Santos (StevenDouglas) on Compensation, Recruiter Burnout & Old Soul Operators✨ | compensationrecruiter burnout+3 | Shawn Santos | BullhornLinkedIn Recruiter+3 | — | recruitmentfinance+5 | — | 13m 32s | |
| 5/22/26 |  Good Habits vs. Process Augmentation: Why Most RevOps Teams Are Using AI Wrong✨ | RevOpsAI+3 | Colin Brown | DDNXAI | Colossus data center | RevOpsAI+5 | — | 34m 24s | |
| 5/16/26 |  If Your Process Only Works Because of Great People, You Don't Have a Process✨ | revenue operationssales process+3 | Scott Johnson | ZeitviewBlack and Decker+1 | — | revenue operationspipeline targets+3 | — | 51m 56s | |
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| 5/8/26 |  Winning the Battle vs. Winning the War: Why Comp Plan Buy-In Matters More Than the Design✨ | compensation planningstakeholder buy-in+3 | Joseph Wong | Moody'sSalesforce+3 | — | compensation designpipeline payment+3 | — | 33m 59s | |
| 5/1/26 |  Roxanne Dable on Why CRMs Fail When Reps Keep Spreadsheets✨ | CRMSales Operations+3 | Roxanne Dable | ZendeskEverstage+1 | — | CRM failurespreadsheets+3 | — | 17m 58s | |
| 4/30/26 |  The Silent Killer: How 1P E-Commerce Brands Lose 10% of Revenue Without Knowing✨ | 1P E-CommerceRevenue Recovery+4 | Makarand Bidikar | SPS CommerceJP Morgan+3 | — | 1P brandsrevenue loss+5 | — | 26m 50s | |
| 4/25/26 |  Bilingual by Design: The Real Skill Behind Great RevOps✨ | RevOpsbusiness strategy+4 | Katrin Gurvich | Navan | — | RevOpsbusiness health+5 | — | 17m 20s | |
| 4/24/26 |  The Junior Analyst in the Room: How AI Is Changing the CFO's Job✨ | financeAI+4 | Matt Jacobson | AIEverstage+1 | SaaS | CFOAI+4 | — | 20m 38s | |
| 4/17/26 |  Speed Is the Hype. Signal Quality Is What Matters: Courtney Hickey on AI, Comp Trust, and RevOps Done Right✨ | AIRevenue Operations+4 | Courtney Hickey | ParentSquare | US | Revenue OperationsAI+5 | — | 33m 53s | |
| 4/17/26 |  Any Comp Plan Is a Behavioral Experiment: Evgenia Vereshchak on RevOps, Incentives, and What Breaks First✨ | RevOpscompensation planning+4 | Evgenia Vereshchak | Procurify | Vancouver | RevOpscompensation plans+5 | — | 26m 09s | |
| 4/12/26 |  The Five-Pillar RevOps Framework with Jatinder Dohil✨ | RevOps frameworksforecasting and predictability+5 | Jatinder Dohil | CopilotThetaRay | — | RevOpsforecasting+5 | — | 13m 12s | |
| 4/11/26 |  From Noise to Signal: How Proximity to Reps Changes Comp Design✨ | sales operationscompensation design+4 | Samantha Joswick | H2O.aiAdobe+1 | — | sales opscompensation+4 | — | 16m 51s | |
| 4/10/26 |  First Person on the Ground: How Andre Serpa Builds Startup Sales Teams Across Latin America✨ | startup sales teamsLatin America+4 | Andre Serpa | ClickHouseMicrosoft+3 | Latin AmericaSão Paulo | sales teamsLATAM+5 | — | 32m 03s | |
| 4/4/26 |  Don't Wait to See How It Plays Out: Jason Martin on AI Adoption in Finance✨ | AI adoptionfinance transformation+4 | Jason Martin | KaseyaDatavant | North AmericaEMEA+1 | AIfinance+5 | — | 41m 16s | |
| 4/1/26 |  Don't Rush the Bot: Matt Dornfeld on AI GTM, Partner Strategy, and the Data Foundation✨ | AI GTMpartner strategy+3 | Matt Dornfeld | CommerceBigCommerce+1 | — | AIGTM+5 | — | 19m 58s | |
| 2/19/26 |  Shiv Walia on Why Bad Comp Plans Drive Attrition Faster Than Anything✨ | sales compensationattrition+3 | Shiv Walia | A Place For MomAccenture+2 | — | compensation plansattrition+5 | — | 28m 35s | |
| 2/17/26 |  Burak Ciflikli on Why JotForm Survived 20 Years Without Investors | Burak Ciflikli is the Chief Operating Officer at JotForm, a bootstrapped online form builder celebrating its 20th anniversary with 35 million organizations in its user base. On this episode of the Go To Masters Show, he shares insights from his journey as a software engineer turned COO, and how staying investor-free gave JotForm the freedom to focus entirely on what customers actually need.Why bootstrapping creates freedom to build for customers rather than maximize investor returnsHow a hack week idea about "forms that can talk" pivoted into a full customer service AI productWhy the COO's job in an ideal world is to not be needed at all—creating space for the founder to act like a founderConnect with Burak: LinkedInFollow us: LinkedIn | X | 13m 23s | ||||||
| 2/10/26 |  Melissa Ramirez on Why Shadow Accounting Means Reps Don't Trust You | Melissa Ramirez is the Director of Commission Operations at Cox Communications, where she leads a team supporting 3,000+ sales employees with 99.9% first-pay accuracy. On this episode of the Go To Masters Show, she shares insights from over a decade in comp strategy, technology, and business operations—delivering daily commission statements with mobile access to eliminate shadow accounting and build seller trust.Why shadow accounting happens when reps don't trust the system—daily transparency eliminates mysteriesThe three-legged stool: people (aligned teams), process (documented intake), and systems (data + internal auditor)How treating comp as strategic versus back-office gets you a seat at the table through storytelling with dataConnect with Melissa: LinkedInFollow us: Linkedin | X | 30m 42s | ||||||
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