075: From Burnout to Balance: Using AI to Grow Your Business with Brooke Berndt

From Goldie Links Permanent Jewelry Podcast by Jennifer Thyrion

April 20, 2026 · 54 min · Season 1 · Episode 75

About this episode

Brooke Berndt discusses her journey and the role of AI in building sustainable businesses.

In this episode, we’re joined by Brooke Berndt, business coach, serial entrepreneur, and mentor for women looking to build smarter, more sustainable businesses. Brooke shares her journey from owning a bar at 26 to navigating the challenges of the 2008 crash, pivoting into network marketing, and ultimately finding her calling in business coaching. We dive into the power of mentorship and how surrounding yourself with the right people can completely transform your business. Brooke also shares how implementing systems and structure allows you to work smarter, not harder, something every small business owner needs. A big part of this conversation focuses on using AI in your business. From automating emails and organizing your workflow to creating content and saving hours of time, Brooke breaks down how AI can act as a co-creator while still keeping your brand authentic and human. We also talk about practical ways permanent jewelry artists and service-based business owners can use AI for content planning, customer engagement, and even building out their own digital platforms. This episode is a powerful reminder that while social media can change at any time, the things you truly own…

People in this episode

Host: Jennifer Thyrion

Guest: Brooke Berndt

Topics covered

business coaching
AI in business
mentorship
sustainable business
content planning
permanent jewelry

Keywords

burnout
balance
automation
workflow
content creation
customer engagement
digital platforms

Mentioned in this episode

Organizations: goldielinkssociety.com, Instagram, network marketing