What Orthopaedic Practices Must Know Heading Into 2026: Marketing, Patient Demand, and the New Realities of MSK Growth

About this episode

This episode discusses the marketing and patient-demand shifts that independent orthopaedic practices must prepare for as they approach 2026.

In this episode, we break down the major marketing and patient-demand shifts independent orthopaedic practices must prepare for as we move into 2026. From tightening digital privacy rules and AI-driven reputation dynamics to ASC positioning, patient access expectations, and the growing influence of GLP-1 weight-loss medications, this conversation highlights the specific forces shaping orthopaedic growth in the coming year. Whether you're trying to attract new patients, improve digital visibil...

Topics covered

• marketing shifts
• patient demand
• digital privacy
• AI-driven reputation
• orthopaedic growth
• patient access expectations

Keywords

• orthopaedic practices
• digital privacy rules
• AI reputation dynamics
• patient access
• GLP-1 medications
• healthcare marketing

Mentioned in this episode

Organizations: IMG

Products: GLP-1 weight-loss medications