The Storytelling Advantage Every Coach and Advisor Is Missing with Bill Blankschaen

About this episode

Bill Blankschaen discusses the importance of storytelling for coaches and advisors to differentiate themselves in the market.

Host Kenny Harper welcomes Bill Blankschaen, founder of StoryBuilders and author of "Your Story Advantage," to discuss how coaches, consultants, and advisors can differentiate in the market by crafting and sharing a compelling brand story. Bill shares his transition from running a private school to studying the art and science of messaging, leading to a published book and a company that helps leaders create brand-defining storytelling. They address myths such as “I don’t have a story,” explaining the “normalcy trap” and that being one step ahead is enough to help others, and “who reads books,” emphasizing books as authority builders and message multipliers. They also caution against relying on AI to generate a book without original thought, stressing collaboration, alignment of values, and creating a cornerstone asset you can be proud of. 00:00 Welcome and Setup 00:38 Meet Bill Blankschaen 01:23 Bills Origin Story 03:31 Breakthrough Starts With Story 04:49 Myth I Have No Story 05:56 Normalcy Trap Explained 07:39 Myth Nobody Reads Books 09:08 Books as Message Multipliers 10:11 AI Writing Books Caution 13:07 Get the Book and Resources 15:06 Books as Marketing Assets 16:18…

People in this episode

Guest: Bill Blankschaen

Topics covered

• storytelling
• branding
• coaching
• consulting
• marketing
• AI in writing

Keywords

• brand story
• authority building
• message multipliers
• normalcy trap

Mentioned in this episode

Products: Your Story Advantage

Books & works: The Storytelling Advantage Every Coach and Advisor Is Missing, Your Story Advantage

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