The Most Effective Way to Get Consumers to Trust You | Ep. 504

About this episode

Jason Frazier discusses the Seven-Eleven-Four Rule for building consumer trust through consistent engagement and content.

Using the 7-11-4 Rule to Build Familiarity and Trust Frazier shares a tactical Growth Notes framework for growing a business through consistent conversations and content: the Seven-Eleven-Four Rule, which says consumers need seven hours of interaction, 11 touch points, and engagement across four platforms before deciding. He explains that seven hours is total time spent consuming your brand content (videos, blogs, podcasts, webinars), touch points include emails, comments, DMs, ads, and webs...

People in this episode

Host: Jason Frazier

Topics covered

• consumer trust
• business growth
• marketing strategy
• content engagement
• Seven-Eleven-Four Rule

Keywords

• trust
• consumer engagement
• business strategy
• content marketing
• Seven-Eleven-Four Rule

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