How to Create a Custom Segment to Target Competitor Websites on Google Ads

How to Create a Custom Segment to Target Competitor Websites on Google Ads

From Growth Vertical by Neil Patel

May 20, 2025 · 3 min · Season 1 · Episode 81

About this episode

This episode provides a step-by-step tutorial on creating custom segments in Google Ads to target users visiting competitor websites.

This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide. In this Google Ads custom segment tutorial, you'll discover: - How to navigate Google Ads custom audience settings - Creating segments specifically targeting competitor website visitors Perfect for SaaS founders and marketers who want to leverage competitive targeting to win over prospects already researching solutions in your space. This tutorial was created after some requests from a previous in-depth tutorial on how to target competitor traffic to bring users to your website.🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session . LET'S CONNECT: 🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠ 📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992 👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/ My name's Neil Patel…

People in this episode

Host: Neil Patel

Topics covered

  • Google Ads
  • custom segments
  • competitive targeting
  • B2B SaaS
  • marketing strategies

Keywords

  • custom segments
  • Google Ads tutorial
  • target competitor websites
  • B2B marketing
  • SaaS growth strategies

Mentioned in this episode

Organizations: Google Ads, B2B SaaS, Software

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