Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

About this episode

Kenny Ridgell discusses a scientific approach to marketing measurement for B2B SaaS companies.

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue. In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets. Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧 Connect with Kenny: LinkedIn: https://www.linkedin.com/in/kenny-ridgell/ Website: https://ridgemediallc.com/ ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session . LET'S CONNECT…

People in this episode

Host: Neil Patel

Guest: Kenny Ridgell

Topics covered

• marketing measurement
• B2B SaaS
• analytics
• revenue metrics
• growth strategies

Keywords

• marketing measurement
• B2B SaaS
• analytics noise
• vanity metrics
• growth marketing

Mentioned in this episode

Organizations: Ridge Media

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