How CrossFit Gyms Win in 2026: Marketing, Leads, and Revenue with Andrew Charlesworth | Episode 130.

About this episode

In this episode, Sherman and Andrew discuss the evolving marketing strategies necessary for CrossFit gyms to thrive in a competitive landscape.

Your training might be world-class, but the market only sees the gyms that know how to sell. If you’re still relying on word-of-mouth in 2026, you’re playing a game that’s already changed. Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach. Episode Highlights In today’s episode, Sherman and Blake sit down with Andrew Charlesworth, Midwest Regional Affiliate Representative, to break down what it really takes for CrossFit and boutique gym owners to win in today’s hyper-competitive market. They dig into why old-school “open and pray” approaches stopped working, how to think clearly about leads and paid marketing, and what separates profitable, sustainable gyms from owners who are burnt out, broke, and blaming CrossFit HQ. Episode Outline Andrew’s role as Midwest Regional Affiliate Rep Why a direct line to HQ matters for affiliates Starting a gym in 2026 vs 2013 Competing with franchises and large marketing budgets Why great coaching alone no longer drives growth The necessity of…

People in this episode

Host: Sherman Merricks

Guest: Andrew Charlesworth

Topics covered

• CrossFit marketing
• gym growth strategies
• lead generation
• business competition
• sustainable gym practices
• marketing plans

Keywords

• gym marketing
• leads
• revenue
• business cycles
• conversion rates
• strategic marketing
• boutique gyms

Mentioned in this episode

Organizations: CrossFit HQ, Midwest Regional Affiliate

More episodes of Gym Marketing Made Simple

• What If Your Gym’s Real Problem Is Weak Lead Follow-Up? | Episode 136. · June 8, 2026 · 23 min
• Build A Simple Gym Sales Process That Actually Gets Members | Episode 135. · May 26, 2026 · 15 min
• Scaling Gym Revenue With Better Lead Follow-Up | Episode 134. · May 18, 2026 · 33 min
• How SMART Goals Kill Objections In Your Gym Sales Process | Episode 133. · May 13, 2026 · 14 min
• What Serious Gyms Know About Leads, Follow Up, and Real Estate That Others Don’t | Episode 132. · May 11, 2026 · 44 min
• How Gym Owners Can Scale With Better Hiring, Role Clarity, and Leadership Systems | Episode 131. · May 4, 2026 · 44 min