What Serious Gyms Know About Leads, Follow Up, and Real Estate That Others Don’t | Episode 132.

About this episode

The episode discusses common issues gyms face regarding leads, branding, follow-up, and real estate decisions.

Most gyms do not have a lead problem. They have a “no one owns follow up,” “our brand doesn’t match our price,” and “we never planned where this thing should live long term” problem. Welcome to Gym Marketing Made Simple , the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach. Episode Highlights In today’s episode, Sherman Merricks and Blake Ruff is joined by, Josh Martin, and Stu Brauer to talk through what they are actually seeing every day with gyms they work with: why ads are not the real issue, how your brand and social need to line up with your prices, what solid follow up looks like, and how smart real estate decisions set your gym up for the next five to ten years. Episode Outline What “shrinkage” in CrossFit and micro gyms really means Why every market goes through boom and squeeze cycles The $200 subscription question and understanding your own pricing Owners acting like consumers vs acting like operators Time horizons: bad weeks vs real quarterly trends Seasonality, spring break, and why some months…

People in this episode

Host: Sherman Merricks

Guests: Blake Ruff, Josh Martin, Stu Brauer

Topics covered

• lead generation
• gym branding
• follow up strategies
• real estate decisions
• marketing systems
• sales techniques

Keywords

• gym marketing
• lead follow-up
• branding
• real estate
• sales
• business growth
• social media

More episodes of Gym Marketing Made Simple

• What If Your Gym’s Real Problem Is Weak Lead Follow-Up? | Episode 136. · June 8, 2026 · 23 min
• Build A Simple Gym Sales Process That Actually Gets Members | Episode 135. · May 26, 2026 · 15 min
• Scaling Gym Revenue With Better Lead Follow-Up | Episode 134. · May 18, 2026 · 33 min
• How SMART Goals Kill Objections In Your Gym Sales Process | Episode 133. · May 13, 2026 · 14 min
• How Gym Owners Can Scale With Better Hiring, Role Clarity, and Leadership Systems | Episode 131. · May 4, 2026 · 44 min
• How CrossFit Gyms Win in 2026: Marketing, Leads, and Revenue with Andrew Charlesworth | Episode 130. · April 27, 2026 · 40 min