How Mid-Market Companies Scale Sales Predictably with Shaun Alger

About this episode

Mandi Ellefson interviews Shaun Alger about building repeatable sales systems for mid-market companies to scale predictably.

In this episode, Mandi Ellefson talks with Shaun Alger, a sales strategist and advisor to mid-market companies, about how businesses can build repeatable sales systems that scale without relying on luck, superstar hires, or constant firefighting. Shaun shares how he’s helped mid-market companies overcome the “complexity ceiling,” turn client relationships into growth engines, and create structured sales processes that drive predictable revenue. Instead of growing through reactive efforts or overextending teams, Shaun shows how top-performing companies scale by combining strategy, systems, and relational selling. When your sales operations are structured around process, metrics, and human connection, your business scales more predictably, your team performs better, and your client relationships strengthen, all while freeing leaders to focus on growth instead of putting out fires. 🔍 In This Episode, You’ll Learn: ✅ Why the human side of sales is just as critical as process and data for long-term growth ✅ How mid-market companies can scale from $5M to $100M+ without losing control ✅ Turning mistakes into stronger relationships with clients, employees, and investors ✅ Leveraging…

People in this episode

Host: Mandi Ellefson

Guest: Shaun Alger

Topics covered

• sales strategy
• mid-market companies
• scaling sales
• structured sales processes
• relational selling

Keywords

• predictable revenue
• client relationships
• growth engines
• fractional teams
• CRO-level impact

Mentioned in this episode

Books & works: The Hands-Off CEO Book

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