About this episode
This episode discusses the pitfalls of social media for creators and the importance of building sustainable careers through small, meaningful connections.
* Listen on the app of your choice This episode is part of the January Joy(ful) Growth Club with Russell and Claire program I’m running with Claire Venus ✨ . Join and get access to special challenge and interviews all month. Join by clicking here. In it, I sat down with Seth Werkheiser from SOCIAL MEDIA ESCAPE CLUB to talk about why social media is making people miserable, and how it’s not actually helping most of us build sustainable creative careers. We talked a lot about: * Why creators keep chasing scale before they’re ready for it * Why people want the audience now without putting in the reps. * Why “nobody cares” is actually one of the best places you can start. * And why building something small, slow, and human often beats trying to impress strangers on the internet. One of my favorite threads in this conversation was that musicians don’t build careers by going viral once. They build them by playing to five people on a Tuesday night, learning what works, getting better, and slowly expanding outward. That model works for authors, artists, and entrepreneurs too, but social media keeps convincing us to skip the middle. We also dug into why email lists matter, why platforms…
People in this episode
Host: Russell Nohelty
Guest: Seth Werkheiser
Topics covered
- social media
- creative careers
- audience building
- sustainable growth
- email lists
- attention vs access
Keywords
- social media
- creators
- sustainable careers
- audience
- email lists
- attention
- access
Mentioned in this episode
Organizations: SOCIAL MEDIA ESCAPE CLUB
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