
Looking Back on Nike’s Evolution from Startup to Global Enterprise
From HBR On Leadership by Harvard Business Review
March 11, 2026 · 20 min · Episode 152
About this episode
Phil Knight discusses the founding of Nike and its innovative culture.
Phil Knight, co-founder, former CEO, and Chairman Emeritus of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together, they changed how running shoes are designed and made. In this conversation from 2017, Knight reflects on the company’s enduring culture of innovation, as well as the company’s succession process for the CEO role.
People in this episode
Guest: Phil Knight
Topics covered
- Nike's evolution
- entrepreneurship
- innovation culture
- CEO succession
- sports apparel
Keywords
- Nike
- Phil Knight
- entrepreneurship
- innovation
- CEO succession
- sports apparel
- Bill Bowerman
Mentioned in this episode
Organizations: Nike, Harvard Business Review
Places: Stanford
More episodes of HBR On Leadership
- How to Cultivate Your “Personal Power” as a Leader · June 3, 2026 · 26 min
- How Shake Shack Balanced Digitalization with Its Hospitality Ethos · May 27, 2026 · 29 min
- Getting Buy-In for Your Next Big Idea · May 20, 2026 · 30 min
- Redefining What Efficiency Means in the Age of AI · May 13, 2026 · 30 min
- Communicating with Confidence When You’re Under Pressure · May 7, 2026 · 34 min
- Build Your Resilience in the Face of Tough Change · April 29, 2026 · 25 min
Explore listener stats, chart rankings, contacts and more on the HBR On Leadership podcast page.