295. How science-based fitness claims try to fool you.

About this episode

Coach JK discusses the distinction between correlation and causation in fitness claims and marketing.

In this episode, Coach JK shares his perspective on the difference between correlation and causation, and why that distinction matters for simplifying fitness. Using aging, weight gain, strength loss, injury, menopause, and fitness marketing as examples, JK talks through how easy it is for studies, statistics, and trends to get turned into scary headlines or sales pitches. This episode is a reminder to slow down, ask better questions, and be careful when content uses “the science” to make you feel stuck, scared, or sold to. ------- Instagram: ⁠@coachJKmcleod⁠ Email: JK@jkmcleod.com DM/email the word HABITS for an invite to the free Fitness Foundations Community

People in this episode

Host: JK McLeod

Topics covered

• fitness claims
• correlation vs causation
• fitness marketing
• aging
• weight gain
• strength loss
• menopause

Keywords

• fitness
• science
• correlation
• causation
• marketing
• injury
• menopause
• weight gain
• strength loss

Mentioned in this episode

Organizations: Fitness Foundations Community

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