An Inside Look at the ‘Research Saves Lives’ Campaign

About this episode

Kevin Tyler interviews Marina Cooper about the 'Research Saves Lives' campaign and its significance in higher education.

In this episode, Kevin Tyler interviews Marina Cooper, the Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. They discuss the ‘Research Saves Lives’ campaign, which aims to communicate the value of research in higher education amidst federal funding cuts. The conversation covers the campaign's inclusive approach, its impact on the community, and the metrics for success, highlighting the importance of collaboration and effective communication in the current climate of higher education.

People in this episode

Host: Kevin Tyler

Guest: Marina Cooper

Topics covered

• higher education
• research
• marketing
• federal funding
• community impact
• collaboration
• communication

Keywords

• research
• higher education
• funding cuts
• community
• campaign
• marketing
• collaboration

Mentioned in this episode

Organizations: Johns Hopkins University, Research Saves Lives

More episodes of Higher Voltage

• Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness · May 28, 2026 · 37 min
• Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop · March 26, 2026 · 37 min
• The Search Party is Over: Seth Odell on AEO and Life After SEO · March 19, 2026 · 44 min
• Breaking Down Silos: What It Really Takes to Build a Connected College · February 26, 2026 · 36 min
• What’s Fueling the Next Wave of HBCU Enrollment Growth · February 4, 2026 · 35 min
• Actually, Americans Do Trust Higher Education · November 24, 2025 · 38 min