Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs

About this episode

Jaime Hunt discusses how strategic empathy can enhance higher education marketing and improve student outcomes.

Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this conversation with host Kevin Tyler unpacks the urgent shift higher ed must make to survive and serve today’s students.

People in this episode

Host: Kevin Tyler

Guest: Jaime Hunt

Topics covered

• higher education
• empathy
• marketing
• student outcomes

Keywords

• marketing messages
• connection
• jargon traps
• student engagement

Mentioned in this episode

Books & works: Heart Over Hype:

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