
Nick Bush on trust and speed in HME
From HME News in 10 by HME News
October 23, 2025 · 14 min · Episode 60
About this episode
Nick Bush discusses the impact of consumerism on HME providers and the importance of trust and speed in the industry.
Welcome to a special episode of HME News in 10 sponsored and developed by Direct Supply. In this episode of HME News in 10, Nick Bush, vice president of sales, Smart Products & Special Markets, at Direct Supply, explores how the growing trend of consumerism in health care is strengthening—not weakening—the role of HME providers. “I think a big portion of it goes to the service side of it,” he says. “Medical equipment is really a local game (because) there is so much emotion tied to health care product decisions. It’s a decision people want to make where they trust who they’re deciding to work with. Price becomes less relevant in those situations.” Bush also shares insights on: • How distributors and providers can collaborate to leverage their unique strengths • Why speed has become the new currency in HME • What it means to approach the future with “eyes wide open” and a readiness to embrace new care models Hosts: Liz Beaulieu Theresa Flaherty Guest: Nick Bush
People in this episode
Hosts: Liz Beaulieu, Theresa Flaherty
Guest: Nick Bush
Topics covered
- consumerism in health care
- HME providers
- collaboration
- speed in HME
- new care models
Keywords
- health care
- medical equipment
- service side
- local game
Sponsors
Direct Supply
Mentioned in this episode
Products: Smart Products
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