Nick Bush on trust and speed in HME

Nick Bush on trust and speed in HME

From HME News in 10 by HME News

October 23, 2025 · 14 min · Episode 60

About this episode

Nick Bush discusses the impact of consumerism on HME providers and the importance of trust and speed in the industry.

Welcome to a special episode of HME News in 10 sponsored and developed by Direct Supply. In this episode of HME News in 10, Nick Bush, vice president of sales, Smart Products & Special Markets, at Direct Supply, explores how the growing trend of consumerism in health care is strengthening—not weakening—the role of HME providers. “I think a big portion of it goes to the service side of it,” he says. “Medical equipment is really a local game (because) there is so much emotion tied to health care product decisions. It’s a decision people want to make where they trust who they’re deciding to work with. Price becomes less relevant in those situations.” Bush also shares insights on: • How distributors and providers can collaborate to leverage their unique strengths • Why speed has become the new currency in HME • What it means to approach the future with “eyes wide open” and a readiness to embrace new care models Hosts: Liz Beaulieu Theresa Flaherty Guest: Nick Bush

People in this episode

Hosts: Liz Beaulieu, Theresa Flaherty

Guest: Nick Bush

Topics covered

  • consumerism in health care
  • HME providers
  • collaboration
  • speed in HME
  • new care models

Keywords

  • health care
  • medical equipment
  • service side
  • local game

Sponsors

Direct Supply

Mentioned in this episode

Products: Smart Products

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