The Revenue Problem Most Home Care Agencies Misdiagnose

About this episode

The episode discusses the misdiagnosis of revenue problems in home care agencies and reveals the underlying issues affecting client retention and business performance.

Send us Fan Mail Revenue down while your rates go up should make your stomach drop, because it almost never “fixes itself.” We walk through a real home care agency scenario where the owner assumed the website or Google Ads were the problem, but the data told a more uncomfortable truth: client census was shrinking, client hours were slipping, and the business was losing clients faster than it could replace them. We break down the exact numbers that clarify what’s really happening in a home ca...

People in this episode

Host: Valerie VanBooven RN BSN

Topics covered

• home care
• revenue management
• client retention
• marketing strategies
• business analysis

Keywords

• home care agency
• revenue problem
• client census
• Google Ads
• business growth

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