My favorite story structure to captivate and teach

My favorite story structure to captivate and teach

From How Stories Happen by Jay Acunzo

February 9, 2026 · 26 min · Episode 60

About this episode

Jay Acunzo discusses a captivating story structure that enhances presentations and effectively delivers key messages.

When you give a presentation of any kind, you don't actually have a captive audience. YOU need to captivate. This is a story structure that can both captivate your audience AND deliver the message or lesson they most need (and you need to distribute to do your job). As mentioned, there are just a few spaces left in the next cohort of my public speaking accelerator. Grab yours here: Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→ *** ABOUT ME, JAY ACUNZO I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek. I’m a former marketing leader at Google and HubSpot and globally touring speaker and author . I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates. Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com Don't market more. Matter more. Think resonance over reach. Don't be the best. Be their favorite. *** ENJOY THE SHOW? PLEASE SAY THANKS! Leave a review on Apple Podcasts Leave…

People in this episode

Host: Jay Acunzo

Topics covered

  • story structure
  • public speaking
  • audience engagement
  • presentation skills
  • entrepreneurship

Keywords

  • storytelling
  • presentation
  • audience
  • engagement
  • public speaking
  • entrepreneurship
  • communication

Mentioned in this episode

Organizations: Google, HubSpot

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