How Marcel Petitpas Turned Profitability from a Finance Problem into an Operations Solution
From How to Scale a Business by Amplafy Media
February 24, 2026 · 25 min
About this episode
Marcel Petitpas discusses how profitability in service-based businesses is an operations challenge rather than a finance problem.
Marcel Petitpas, co-founder and CEO of Parakeeto, reveals why most service-based businesses struggle with profitability—and it's not what you think. Drawing from his experience building multiple businesses across four industries, Marcel explains why profitability isn't a finance problem but an operations challenge. He shares the story of how one agency grew 45%, 60%, and then 90% year-over-year while tripling profitability and reducing team burnout, all through better visibility into their business model. Marcel breaks down the critical difference between compliance accounting and management accounting, why most agencies are "planning to fail" without realizing it, and how expectations versus reality create the insight needed for breakthrough growth. He also discusses the massive opportunity AI and technological change present for service businesses, why venture capital is finally recognizing the value of professional services, and his belief that understanding unit economics is the true secret to scaling any business. This conversation challenges conventional wisdom about agency growth and offers a roadmap for building a profitable, sustainable service business in the modern…
People in this episode
Host: Amplafy Media
Guest: Marcel Petitpas
Topics covered
- profitability
- operations
- service-based businesses
- agency growth
- unit economics
- AI in business
Keywords
- profitability
- operations
- service businesses
- agency growth
- unit economics
- AI
- management accounting
Mentioned in this episode
Organizations: Parakeeto
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