How To! with Mike Pesca

India splits her time between contract production and agency work, but she wants to stop prioritizing other people's projects to scale her personal brand. Enter Simone Stolzoff, workplace researcher and author of The Good Enough Job, who advocates for building a multi-pronged freelance career rather than recklessly burning your ships. He introduces India to an evaluation rubric for vetting new business, advising her to decline any corporate opportunity that does not offer either a premium payout or a clear brand-building advantage. He exposes the traps of vocational awe that trick creatives into accepting less than they deserve, warns her about the exhausting grind of narrow algorithmic niches, and hands her a data-driven framework to prototype and prune her various income streams as her professional goals evolve. Executive Producer Corey Wara Edited by Geoff Craig Booking by Ben Astaire Do you have a burning question or a problem you need help with? Email us at howto@mikepesca.com and we will consider your topic for the show. For full Pesca content and updates, check out our website at https://www.mikepesca.com/⁠⁠⁠⁠⁠⁠⁠⁠ To receive ad-free content, become a Pesca Plus subscriber at ⁠⁠⁠⁠https://subscribe.mikepesca.com/ For Mike's daily takes on Substack, subscribe to The Gist List https://mikepesca.substack.com/ Follow us on Social Media:⁠⁠⁠⁠ Instagram https://www.instagram.com/pescagist/ X https://x.com/pescami YouTube https://www.youtube.com/@pescagist⁠⁠⁠⁠ TikTok https://www.tiktok.com/@pescagist To advertise on the show, contact ⁠⁠⁠⁠ad-sales@libsyn.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/howto

How To! has a new host - veteran journalist and podcaster Mike Pesca, host of The Gist, Not Even Mad, and Funny You Should Mention podcasts. It's the same great Ambie Award nominated show, covering new topics, with new experts, and Mike's signature humor. You've got questions. We find answers. We all need advice, but it's not always clear who to ask. Each week, Mike Pesca invites a listener on the show to tackle a real problem, like protecting our elderly loved ones from scammers, emigrating as a throuple, and speaking without saying "um" - all with help from world-class experts: attorneys, doctors, entrepreneurs, authors, researchers - who actually know what they're talking about. Think of it as eavesdropping on someone else's therapy session, without the co-pay or awkward silence.

Dating is always tough, but during a pandemic it can feel downright impossible. "I'm incredibly lonely, and it's impossible to meet anybody my age right now," our listener Sarah said. Feeling isolated, Sarah has clung to a friends-with-benefit situation with Matthew, her friend and dance partner. But at 36, Sarah knows the relationship isn't meant to last. On this episode of How To!, we bring on Logan Ury, director of relationship science at Hinge, dating coach, and author of How to Not Die Alone: The Surprising Science That Will Help You Find Love, to help Sarah break up with Matthew and move on. And moving on, Logan says, doesn't necessarily mean just dating. What Sarah might really be missing is a community—and so she ought to search for not only a romantic partner but also friends who function as "other significant others."

Avalon is driven, creative, and… can't meet a deadline to save her life. In her defense, she's a card-carrying member of the gig economy, juggling a complicated schedule as a DJ and visual artist. Avalon's tried to organize her life using a bullet journal, but procrastination keeps getting in the way of her career pursuits. On this episode of How To!, the second in a two-part series on time management, we talk to Christopher Cox, author of The Deadline Effect: How To Work Like It's the Last Minute Before the Last Minute. He explains why concrete deadlines, the shorter the better, can actually help Avalon's creativity. And he gives all of us tips on how to set the perfect deadline—and never miss it.