How to Recruit on Social Media: Reelist’s “Easy Button” for Frontline Hiring

How to Recruit on Social Media: Reelist’s “Easy Button” for Frontline Hiring

From HR Famous by WRKdefined Podcast Network

January 5, 2026 · 38 min

About this episode

In this episode, Tim Sackett discusses social media recruiting strategies with Reelist's founders, exploring the challenges and solutions for talent acquisition teams.

Recruiting on social sounds easy… until you try it. In this episode of HR Famous, Tim Sackett sits down with Sean Worden (CEO/Founder) and Katy Schuck (Co-Founder/COO) of Reelist to unpack why most TA teams struggle to hire through Facebook, Instagram, TikTok, and beyond, and what it actually takes to make social recruiting work in the real world. Sean starts with the big picture: Reelist makes it “ridiculously easy” to recruit off social by automating creative, running paid + organic campaigns, handling brand safety and compliance, messaging and screening candidates, and tying it all back to your ATS with real-time optimization. Then the conversation gets fun: Reelist didn’t start there. It began as a “TikTok for jobs” concept (think video-based matching)… until they realized it was turning into a job board with extra steps. The pivot? Build the infrastructure that helps employers recruit where people already are on their phones while scrolling. Tim pushes into the questions every TA leader asks: Which channel works best for in-person roles? The answer isn’t a generic “TikTok!” It depends on geography and density. For rural and small-town hiring, Sean breaks down why Facebook…

People in this episode

Host: Tim Sackett

Guests: Sean Worden, Katy Schuck

Topics covered

  • recruiting
  • social media
  • talent acquisition
  • automation
  • job boards

Keywords

  • Facebook
  • Instagram
  • TikTok
  • ATS
  • brand safety

Mentioned in this episode

Products: Reelist

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