Humans in the Hot Seat: Sarah Little, Senior Vice President of Business Development for ASTA, on Becoming a Ship Godmother

About this episode

Sarah Little discusses her career at ASTA and her experience as a ship godmother.

Hey everyone, it's Emma Weissmann, the host of Humans in the Hot Seat, a spinoff series from Humans of Travel. This Hot Seat episode features Sarah Little, senior vice president of business development for the American Society of Travel Advisors ( ASTA) . Little has spent most of her career at ASTA fostering meaningful industry partnerships. Recently, she was honored as the godmother of  AmaWaterways ’ newest ship, AmaSophia . She attended the ASTA River Cruise Expo in March to participate in the vessel’s christening. In this episode, Little reflects on the unexpected phone call that marked this major career milestone and shares recommendations for advisors looking to grow their river cruise business. This episode is sponsored by the AmaWaterways . RESOURCES MENTIONED IN THIS EPISODE ASTA AmaWaterways From TravelAge West: ASTA River Cruise Expo 2026 Contact Sarah Little: slittle@asta.org ABOUT YOUR HOST   Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief…

People in this episode

Host: Emma Weissmann

Guest: Sarah Little

Topics covered

• business development
• river cruise
• career milestones
• travel industry partnerships
• ship christening

Keywords

• ASTA
• AmaWaterways
• river cruise business
• career growth
• ship godmother

Sponsors

AmaWaterways

Mentioned in this episode

Organizations: American Society of Travel Advisors

Books & works: AmaSophia

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