Why Most Beverage Brands Fail (And What These Founders Did Differently)

About this episode

The episode explores the challenges and strategies in building a successful beverage brand with insights from the founders of Blackleaf Organic Vodka.

Why do most beverage brands fail? In this episode, I sit down with Kevin Larkai and Monte Burrow, founders of Blackleaf Organic Vodka, to break down what it actually takes to build a brand in one of the most competitive categories in CPG. This isn’t a highlight reel. We get into: The biggest mistakes they made early on Why great products don’t sell themselves What “entrepreneurship is a contact sport” really means How they bet on organic before it was tr...

People in this episode

Host: Jason Burke

Guests: Kevin Larkai, Monte Burrow

Topics covered

• beverage brands
• entrepreneurship
• CPG
• branding
• organic products

Keywords

• beverage brands
• entrepreneurship
• CPG
• organic vodka
• branding mistakes

Mentioned in this episode

Organizations: Blackleaf Organic Vodka

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