IDEA GENERATION's All Angles

In 1996, Adrian Moeller and Patrick Elasik published the first issue of Mass Appeal Magazine. In the nearly three decades that followed, Mass Appeal would grow from an underground graffiti zine into a culture-defining multi-faceted entertainment brand with a hand in everything from digital content, to music distribution, to full-length documentaries and much, much more. However, the rise of Mass Appeal has been anything but straightforward. From barely legal circulation schemes and bankruptcy to a shocking death in the family, the brand has endured extraordinary challenges and still, through it all, risen like a Phoenix. On this week's episode of All Angles, we talk to co-founder Adrian Moeller, Creative Director Sacha Jenkins, as well as current CEO Peter Bittenbender and rap legend / partner Nas, to hear the tale of two Mass Appeals, and understand how a brand can rise, fall, and rise again, thanks to an ensemble cast of elite like-minded culture creators See omnystudio.com/listener for privacy information.

In 2017, Raynell Steward, more commonly known by her social handle Supa Cent, launched The Crayon Case, a cosmetic kit for amateur makeup artists featuring bright, playful colors. In the ensuing 5 years, The Crayon Case would explode into a $50 million business, thanks to confluence of their innovative marketing approach, their vocal and hilarious founder, and a rock solid team of crafty individuals with unique professional experience—including time with the illustrious New Orleans record label, No Limit. But as with any company that enjoys rapid growth, mistakes were made, lessons were learned, and the Crayon Case would be forced to navigate uncharted waters. On this week's episode of All Angles, we talked to founder Supa Cent, business manager Russell Baker, and marketing director Iona Norris, to hear how together they built one of hottest makeup brands on the market. See omnystudio.com/listener for privacy information.

In 2017, Dae Lim founded Sundae School, a Korean "smoke wear" brand born at the intersection of cannabis and streetwear. With the help of his sister, Cindy Lim, Sundae School started releasing collections of shirts and jackets filled with weed references and plays on religion.In the years that followed, Sundae School would grow from a rack of t-shirts to a full fledged global brand, offering cannabis products, accessories, and apparel worn by celebrities like Pete Davidson and Jacob Elordi.On this week's episode of All Angles, we talk to co-founders Dae Lim and Cindy Lim, head of business development Jennifer Tran, and head of Fashion Gia Kim, to hear the full story of Sundae School, and learn how a small team of high achieving degenerates created one of the most interesting and exciting new brands in fashion and cannabis. See omnystudio.com/listener for privacy information.

In 2010, Brandon McEachern and Marcus Allen threw a hip-hop centric Earth Day celebration for the black community in Los Angeles. In the decade plus that followed, and with the help of co-founder Jermon Williams, that party evolved into Broccoli City, a global brand focused on community, music, health, and culture, culminating in an annual festival in Washington DC.But along the way Broccoli City would discover the challenges that come with running a festival, expand into digital content, and develop exciting new initiatives that make a positive impact in their community.On this week’s episode of Idea Generation's All Angles, we talk to co-founders Brandon McEachern, Marcus Allen, and Darryl Perkins, creative director Hugo Cubias, and Chief of Staff Jacqueline Alston, to hear the intricacies of throwing a major festival and creating one of the most dynamic brands in music and culture.See omnystudio.com/listener for privacy information.

In 2012, a group of friends in New York formed Ghetto Gastro, a collective of chefs and food enthusiasts.In the decade that followed, Ghetto Gastro grew from a weekly house party in Long Island City into a full-blown global brand offering large-scale events, their own food products, kitchen appliances, and cookbooks.On this week's episode of All Angles, we talk with founders Jon Gray, Lester Walker, and Pierre Serrao to get the full story behind Ghetto Gastro and hear how a few chefs and hustlers came together to form one of the most unique new brands in food and media. See omnystudio.com/listener for privacy information.

In 2019 a trio of childhood friends in Westchester County, New York, founded Earn Your Leisure, a media outlet dedicated to financial literacy.In the years that followed, Earn Your Leisure has seen explosive growth, evolving from a simple podcast into a multi-media conglomerate, boasting expansive live events, a variety of video franchises, and a recent push into becoming a global brand. On this week’s episode of Idea Generation's All Angles, we talk with founders Troy Millings, Rashad Bilal, and Michael MacDonald, to hear the full story behind Earn Your Leisure, and find out how a teacher, financial advisor, and web developer came together to create one of the most impactful new brands in media. See omnystudio.com/listener for privacy information.

In 1991, Steve Rifkind founded LOUD RECORDS. In the decade that followed, LOUD would cultivate one of the most iconic rosters in hip-hop history, including Wu-Tang Clan, Mobb Deep, Big Pun, 3 6 Mafia, Dead Prez, and Tha Alkaholiks. But the label’s success was a product of more than just one man’s effort. LOUD was the confluence of Rifkind’s vision and network, childhood friend and partner Rich Issacson’s iron-fisted governance, and the impeccable taste, tone, and tireless efforts of an ensemble cast of hip-hop obsessed young staffers. Not to mention the timeless art of some of the most talented rappers and producers to pick up a mic or tap on a beat machine. On this week’s episode of Idea Generation's All Angles, we talked to founders Rifkind and Issacson, A&Rs Matty C, Schott Free, and Sean C, Radio VP MoeJoe, as well as Havoc from Mobb Deep, to hear the full story of how LOUD RECORDS grew from a one room office on Melrose Ave to one of the most successful record labels of the ‘90s. And how the inspired chaos that fueled their rise ultimately contributed to the legendary label’s undoing.See omnystudio.com/listener for privacy information.