Scaling Strategy and Marketing Excellence | Ep. 759

About this episode

The episode discusses the evolution of marketing techniques in the iGaming industry and the role of fractional advisory in business growth.

In today's episode of iGaming Daily Host Charlie Horner is joined by Arjan Korstjens Principle at Casino Marketing Academy and Dan Phillips, CEO, Founder, Investor & NED offering Advisory / Fractional Services at NEL Advisory (iGaming consultants) as the trio discuss the evolution of land-based marketing techniques and the strategic role of fractional advisory in driving global iGaming growth. Tune in to today's episode to find out: How traditional casino marketing principles are being adapted for the digital age. Why fractional leadership is becoming a vital tool for scaling gaming businesses. The most effective ways to bridge the gap between land-based and online operations. How expert advisory services help operators navigate increasingly complex global regulations. What the future of player retention looks like in a hyper-competitive market. Host: Charlie Horner Guests: Arjan Korstjens & Dan Phillips Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino…

People in this episode

Host: Charlie Horner

Guests: Arjan Korstjens, Dan Phillips

Topics covered

• land-based marketing
• digital marketing
• fractional advisory
• iGaming growth
• player retention
• global regulations

Keywords

• iGaming
• marketing strategy
• fractional leadership
• casino marketing
• player retention
• global regulations

Sponsors

Optimove

Mentioned in this episode

Organizations: Casino Marketing Academy, NEL Advisory

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