Will You Buy a Car from a Chatbot?

Will You Buy a Car from a Chatbot?

From Imagine This... by Boston Consulting Group BCG

October 15, 2025 · 37 min · Episode 37

About this episode

Andrej Levin discusses how LLMs and AI are transforming the car buying experience and the implications for businesses.

Sponsored and boosted content is a reality of web searches these days, making it harder for consumers to find agnostic product recommendations. Consumers who want to cut to the chase will increasingly use LLMs. Chatbots can quickly comb the web to help consumers research products and serve up recommendations that fit personal needs and tastes. BCG’s Andrej Levin explores how consumers will use LLMs to transform the car buying experience and how CEOs across industries can position their companies to thrive in this burgeoning AI-enabled consumer journey.    Learn More:  Andrej Levin: https://on.bcg.com/4nSUluo   BGC’s Latest Thinking on Automotive: https://on.bcg.com/4mYjenj   Will AI Become the Best Car Sales Advisor?: https://on.bcg.com/46Na1cy Chapters  00:00-02:38 The scenario: AI reinvents how consumers shop  02:39-04:00 How are people already shopping for cars with AI?  04:01-05:20 How will information reach consumers using LLMs to buy cars?  05:21-08:04 Who controls the information LLMs access?  08:05-09:41 What happens to brands that lag behind?  09:42-11:07 What happens to customer loyalty?  11:08-13:12 How can…

People in this episode

Guest: Andrej Levin

Topics covered

  • AI in car buying
  • consumer behavior
  • chatbots
  • product recommendations
  • automotive industry
  • technology trends

Keywords

  • car buying
  • chatbot
  • AI recommendations
  • consumer journey
  • automotive
  • technology

Mentioned in this episode

Organizations: Boston Consulting Group, BCG

Products: LLMs, AI, car

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