378. The Science To Destroy Low Motivation

About this episode

Otavio shares his journey of struggling with low motivation and revenue generation in the creator economy.

Otavio started by partnering with a football creator named Harris on a 50/50 rev share. No product, no audience, just hustle. They did $20K the first month and he thought he'd figured it out. Spent all of 2023 trying to replicate that with other creators. Signed 7-8 clients, barely moved. The model was broken and most creators just didn't have what Harris had. Got stuck at $15-25K/month and had no idea how to get out of it. Joined us in January 2024 at $10K/month. We gave him the outreach s...

People in this episode

Host: Charlie Morgan

Guest: Otavio

Topics covered

• motivation
• entrepreneurship
• business strategy
• creator economy
• revenue generation

Keywords

• motivation
• entrepreneurship
• revenue
• creator economy
• business model

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