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On the show
Recent episodes
105 | Thoughts on Lab Testing
May 5, 2026
10m 40s
104 | Community Welcome for Speakers
Apr 28, 2026
7m 04s
103 | Resending Email Newsletters
Apr 21, 2026
7m 10s
102 | Social Sharing Workshops
Apr 14, 2026
10m 35s
101 | Uva Ursi and Baking Soda
Apr 7, 2026
13m 19s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/5/26 | 105 | Thoughts on Lab Testing | This week, I explain how herbalists can responsibly discuss conventional labs with clients. We'll go over my thoughts on what’s useful, how to stay within scope, and when to recommend primary care or direct-to-consumer options like GoodLabs. It's important to consider accurate documentation, financial implications, and practical steps for requesting or reviewing labs without interpreting results as a medical diagnosis if you decide to work with labs in your practice. If you have a question you'd like me to answer in a future podcast, please reach out via In the Clinic or my website. | 10m 40s | ||||||
| 4/28/26 | 104 | Community Welcome for Speakers | This week, I'm sharing a behind-the-scenes peek into a new document I created to prepare guest speakers who are teaching in my mentoring and deep dive programs. I explain why I created the document, what's included, and my thought process on this experiment. If you'd like to view the document to see the current draft, you can take a look at the community guidelines here. I'm open to feedback, so please feel free to share your thoughts on https://www.intheclinic.com | 7m 04s | ||||||
| 4/21/26 | 103 | Resending Email Newsletters | In this episode, I explain why (generally) you shouldn't automatically resend newsletters to people who didn't open them, as this can impact privacy-driven tracking limits and the risk of lowering engagement metrics that affect inbox placement. I offer practical exceptions: resending only for important promotions, or targeting non-openers who have engaged in the last 3–6 months, and tips for making sure you prioritize subscriber experience over blanket re-sends. If you need extra newsletter help, check out my book Write Better Newsletters! | 7m 10s | ||||||
| 4/14/26 | 102 | Social Sharing Workshops | In this episode, you'll learn about my "social sharing" workshops: short online trainings for clinicians where attendees come for free if they share the event with a group (otherwise there’s a small paid fee). Sign-ups before the live class get the free option, all registrants receive full recordings and newsletter subscription as part of the exchange. I cover why I use this model (accessibility, community building, word-of-mouth growth), how I trust participants to share, how I handle dishonest responses, and recent results and adjustments I'm making to make the process clearer. If you want to check it out, sign up for Updating Your Homepage on May 6 from 12-1 pm ET. It’s $25 or free if you share. Viewing this after May 6? Visit my homepage to see when the next one will be and/or join my mailing list for practitioners to find out about upcoming social sharing workshop. Relevant links Camille's homepage for a list of upcoming workshops Social Sharing Workshop: Updating your Homepage | 10m 35s | ||||||
| 4/7/26 | 101 | Uva Ursi and Baking Soda | In this short episode I clarify some thoughts on Uva ursi (Arctostaphylos uva-ursi) and whether you need to alkalinize urine for it to “work.” Uva ursi is a classic go-to for cystitis because it contains arbutin, which the body metabolizes to hydroquinone, a compound that shows antimicrobial activity in vitro. That’s the theory. In my opinion, focusing solely on arbutin is reductionistic. The leaves also contains tannins, flavonoids and other constituents that may be helpful. In addition, information on urinary alkalization and uva ursi is theoretical - meaning it has not been tested or demonstrated in humans, and the historical use of the plant is as a cold infusion or short hot steep, not with baking soda. There’s no clear human evidence that alkalinizing urine improves outcomes with Uva ursi. Also, adding baking soda is not physiologically neutral (it’s a lot of sodium and may be risky for some clients), and many uropathogens like E. coli actually grow better in alkaline urine, so alkalinizing could theoretically make things worse if the herb dose or metabolism isn’t sufficient. A small study that actually is in humans (Siegers et al., 2003) suggests that uropathogenic bacteria can deconjugate the hydroquinone themselves, which would make urine pH less relevant. Ultimately, I think uva ursi can be a useful part of an herbal approach to lower urinary tract symptoms, prepared traditionally (cold infusion or short steep). Don’t assume it’s the only tool, and don’t automatically add baking soda just because you’ve heard that tip. It helps sometimes, for some people, and not all the time for all people. As always, if symptoms don’t improve within 24–48 hours or they worsen, refer for medical care. You can sign up to catch the recording of the full UTI training for practitioners mentioned in this episode. Resources to Explore Quintus, J., Kovar, K. A., Link, P., & Hamacher, H. (2005). Urinary excretion of arbutin metabolites after oral administration of bearberry leaf extracts. Planta medica, 71(2), 147–152. https://doi.org/10.1055/s-2005-837782 (there is substantial individual variation in metabolism and quantities of metabolites excreted) Siegers, C., Bodinet, C., Ali, S. S., & Siegers, C. P. (2003). Bacterial deconjugation of arbutin by Escherichia coli. Phytomedicine : international journal of phytotherapy and phytopharmacology, 10 Suppl 4, 58–60. https://doi.org/10.1078/1433-187x-00301 (E. coli can take up conjugated hydroquinone) de Arriba, S. G., Naser, B., & Nolte, K. U. (2013). Risk assessment of free hydroquinone derived from Arctostaphylos Uva-ursi folium herbal preparations. International journal of toxicology, 32(6), 442–453. https://doi.org/10.1177/1091581813507721 (unrelated to this episode, but interesting notes re: safety of uva ursi) | 13m 19s | ||||||
| 3/31/26 | 100 | Thoughts on dosing herbal extracts | In this episode, I break down practical strategies for dosing compounded liquid extracts and tinctures, explaining how to convert herb grams to milliliters using ratios (e.g., 1:5), estimating effective dose ranges, and weighing factors like client sensitivity, alcohol exposure, cost, and strength of the formula. We'll briefly discuss alternatives: infusions, decoctions, and other ways to be more cost effective. | 9m 19s | ||||||
| 3/24/26 | 99 | The golden rule in marketing | In this short episode of In the Clinic with Camille, I’m sharing a simple idea that guides how I think about marketing and promoting a 1:1 practice: treat other people the way you want to be treated. When it comes to newsletters, social media, and outreach, it can be tempting to automate everything or follow tactics that promise maximum reach. I talk about why that doesn't tend to work. I invite you to instead think about how you prefer to find a practitioner for yourself or someone you care about. What actually helps you feel connected, seen, and confident in someone’s work? My experience is that an interesting but imperfect piece of content or meeting someone individually is far more useful than blasting generic content everywhere. | 6m 38s | ||||||
| 3/17/26 | 98 | Creating an Herbal Zine | Camille interviews artist Julia Orquera Bianco and herbalist Meghan Henshaw about their collaborative zine that celebrates seven medicinal plants from the Ohio River Valley. They discuss the creative process, research at the Lloyd Library, connections with United Plant Savers, and how the project blends botanical art, conservation, and practical herbal knowledge. Join us to hear about plant cultivation, harvesting, medicine-making, and how the zine came into being. Episode Links Meghan's website: Ocotillo Herbals (zine available here) Q'Enti website: purchase the zine and other art from people indigenous to S. America Julia's website: more art! Lloyd Library in Cincinnati United Plant Savers Deep Ecology Fellowship | 34m 35s | ||||||
| 3/8/26 | 97 | Is hibiscus high in iron? | If you read monographs of hibiscus (Hibiscus sabdariffa), you'll often see a note about how the plant is rich in vitamins and minerals, including iron. In this episode, I share some research I came across recently suggesting that a typical water infusion of the calyces (about 12 g) yields only ~1.25 mg iron and of that roughly 30% is extractable (0.375 mg), leading to the conclusion that hibiscus is not a substantial source of dietary iron. It's still a lovely herb for so many other reasons, but it's probably for the best if we don't imply that it's a good source of iron! Resources Oyewole, A. O., & Diosady, L. L. (2023). Evaluating the potential of Hibiscus sabdariffa beverage to address the prevalence of iron deficiency in sub-Saharan Africa. Lebensmittel-Wissenschaft + [i.e. und] Technologie. Food science + technology. Science + technologie alimentaire, 188, 115433. It's not too late to join Herbs for Nutritionists: Immune and Cardiovascular Support to learn more about hibiscus and 15 other herbs that can easily be added to a nutrition practice. 16 NPCE available. | 7m 39s | ||||||
| 1/16/26 | 96 | Smarter Supplementing: Herbs, Isolates, and Long‑Term Thinking | In this episode of In the Clinic with Camille, I share some follow-up thoughts from my recent supplement deep dive class, focusing on smarter supplementing. We explore the broad definition of supplements in the U.S., including vitamins, minerals, herbs, and protein products, and discuss the challenges around recommending supplements for long-term disease prevention. I clarify how taking isolated nutrients differs from consuming whole herbs or foods, and why it’s important to be thoughtful about what we recommend to clients, especially when evidence for long-term benefits is limited. If you’re curious about supplements and want to dig deeper, it’s not too late to join the 2026 Supplement Deep Dive. Thanks for listening 💚 Resources 2026 Supplement Deep Dive ($350) January Deep Dive Class: Smarter Supplementing ($45; included in full deep dive) February Deep Dive Class: Supplements to Support Athletic Performance with Jaclyn Sklaver ($45; included in full deep dive) | 7m 56s | ||||||
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| 12/22/25 | 95 | No Need to Feel Guilty About Unfinished Courses | In this episode, I’m talking about a feeling many of us face: the pressure to finish every course or program we’ve signed up for. I was sorting through my own list of courses and realized it’s totally okay to get what you need from part of a program and then move on. You don’t have to complete everything just because you once signed up. If you’re like me and sometimes feel overwhelmed by your “to-learn” list, this episode is for you. We chat about how professional learning can be more like a buffet: pick what serves you right now and save the rest for later. Here's to taking what works into 2026 and leaving the rest behind 🎉 Links 2026 Supplement Deep Dive Professional Development Planning & Tracking Workshop (free if you share the workshop; $25 otherwise) | 5m 46s | ||||||
| 12/11/25 | 94 | Herbal Gut Health with Maria Noel Groves | In this episode, you'll hear Maria Noël Groves discuss her new book, Herbal Gut Health, which explores digestive function and challenges as well as herbs/lifestyle strategies to restore function. We talk about why teas are especially useful for GI support, when to refer clients for medical care, and where to find Maria’s classes and resources at wintergreenbotanicals.com. I highly recommend the book, as it's a concise, practitioner-friendly overview of botanicals and approaches to common and complex gut issues. Links Wintergreen Botanicals for Maria's upcoming classes and workshops. Be sure to sign up for her newsletter while you're there! Purchase Herbal Gut Health Follow Maria on Instagram, Facebook, or YouTube | 24m 06s | ||||||
| 11/14/25 | 93 | Fiber Fundamentals: Soluble vs Insoluble and the Gut Microbiome | Let's talk about dietary fiber in plain terms: the difference between soluble (fermentable) and insoluble fibers, how soluble fiber feeds gut microbes to produce beneficial short-chain fatty acids, and why insoluble fiber adds bulk to ease transit. We'll also briefly discuss how FOS/GOS and inulin fit into the picture. Practical takeaways include aiming for about 25–30+ g/day from whole plant foods, using psyllium as a balanced supplement option, increasing fiber slowly to avoid discomfort, and seeking specialized care for those with GI conditions, since more fiber isn't appropriate for everyone. Resources The Gut/Brain/Immune System and Non-Nutritive Sweeteners class mentioned in this episode The 2026 Supplement Deep Dive Wait List | 12m 15s | ||||||
| 10/19/25 | 92 | Revenue is down. What now? | This episode builds on the newsletter I sent out last week and a lot of conversations I’ve been having with other small business owners. If your revenue is down this year, you're not alone. I talk about practical, accessible steps you can take when business slows. What I cover The normal ups and downs of running a small business. Growth every year is not the realistic baseline. Don’t assume a down year means you’re doomed. You need a different strategy, not resignation. Start with the basics: get a clear marketing plan, show up consistently, and take excellent care of the clients you already have. If you’ve fallen off your marketing routine, restart the simple things you know how to do. If your current plan is not working, get curious rather than hard on yourself. You probably need new skills or support. Use resources you already own first: courses, books, freebies you purchased but never used. Try one and follow it through. Ask your community what has helped them. There are many free or low-cost tools and approaches that move the needle. Foundations first: just like health care, make sure the basics are in place before getting fancy. For marketing that means steady ways to meet people, stay in touch, invite them to work with you, and deliver a great client experience. Be willing to try things. Some will work, some will not. Learn and iterate. If needed, take practical measures like getting other income temporarily. That is okay. Resources mentioned My practitioner newsletter: https://www.camillefreeman.com/newsletter My book on newsletters: Write Better Newsletters Want help? If you have a specific situation you want me to talk through, send a short summary and I may address it in a future episode. Thanks for listening. Take care and talk soon. | 10m 41s | ||||||
| 10/12/25 | 91 | Updating our Language: HRT --> MHT | Herbalist and nutritionist Camille Freeman explains why the term "hormone replacement therapy (HRT)" can mislead patients by implying menopause is a problem to be fixed, and why many practitioners are switching to "menopausal hormone therapy (MHT)."She urges clinicians to be mindful of their language, clarifies what MHT better reflects about hormonal changes during perimenopause and menopause, and invites listeners to adopt more accurate, non-pathologizing terminology. | 5m 08s | ||||||
| 8/3/25 | 90 | The Herbal Fertility Handbook: An Interview with Liane Moccia | In this episode, I chat with Liane about her journey into fertility herbalism and her upcoming book, The Herbal Fertility Handbook, which launches on September 23, 2025 (and is available for pre-order now!). What’s inside: Liane shares how her own fertility challenges led her down a path of self-directed study, including a year-long internship with a naturopathic doctor. We talk about the holistic approach she takes in her work—combining herbs, nutrition, supplements, lifestyle changes, and attention to both menstrual and sperm health. Liane describes the writing process for her new book, including how she used a content map to stay focused and organized. She also explains why pre-orders are so important for first-time authors. If you’re interested in herbal fertility support, either personally or professionally, you’ll want to check out this accessible, research-informed guide. Links: Liane’s website: https://lianemoccia.com/ Follow Liane on Instagram or LinkedIn Pre-order The Herbal Fertility Handbook from your favorite bookseller (here's the Bookshop.org link) The Practitioner Fertility Training offered by Camille and Liane last year (you can still sign up for the DIY version!) Our upcoming Pregnancy Practitioner Training, which starts this fall. If you’re curious about supporting fertility naturally or want to help others on this path, you’ll find lots of practical wisdom in this episode. | 16m 25s | ||||||
| 7/20/25 | 89 | Updating your "About Me" Page | Your "About Me" page is one of the most visited pages on your website. When was the last time you looked at it? In this episode, Camille discusses the different functions and "About Me" page can serve and reflects on the different ways we come to know each other. Your "About Me" page can be a place to list facts: degrees, certifications, etc. It can also be a place to share your perspective, to show people who you are on a deeper level. If you're ready to give your "About Me" page an update or simply want to engage in reflective thinking, join Camille's upcoming workshop on updating your "About Me" page. Tune in for insights that spark creativity and connection in the digital space. Resources Register for the "About Me" page workshop Firefly Creative Writing | 7m 16s | ||||||
| 6/30/25 | 88 | When is it Time to Consider Working with a Virtual Assistant? | In this episode, Camille discusses the pros and cons of hiring a virtual assistant. This episode provides thoughts on how having an assistant may support solo practitioners reallocate time to seeing clients, content creation, or better work-life balance. Camille discusses common misconceptions about virtual assistants, shares her personal journey in integrating virtual help into her practice, and offers practical tips on assessing readiness for hiring a virtual assistant. Discover how even small task delegations can significantly boost productivity and well-being. Learn more about the upcoming mini-course on getting started with a virtual assistant, or take this short quiz to find out if you're ready to hire an assistant. | 11m 22s | ||||||
| 6/8/25 | 87 | Reflections on the Take your Tonic program | Get a behind the scenes peek as Camille reflects on the 'Take Your Tonic' program run through Bloom & Grow this spring. In this episode, she provides a transparent debrief of her pilot project that aimed to support participants amidst challenging times. Discover the motivations behind launching this free program, its key objectives, and the feedback received after the program ended. Camille shares the challenges faced by participants and the things she'll do differently when running the program again in the fall. She reflects on the importance of simplicity and the difficulties inherent in maintaining long-term self-care practices. This episode underscores the value of consistency in holistic practices and offers a glimpse into potential future enhancements for the program, including the possibility of introducing a modest fee to encourage active participation. | 10m 58s | ||||||
| 5/31/25 | 86 | Moving away from "cookie cutter" clinical practice with Dr. Kevin Spelman | In this episode, Camille engages in a thought-provoking conversation with Dr. Kevin Spelman, a highly experienced Ayurvedic practitioner, researcher, and phytotherapist with decades of experience in clinical trials and education. Dr. Spelman shares his insights on the significance of personalized medicine, emphasizing the need for a deeper understanding of patients beyond "cookie-cutter" herbal solutions. Together, they explore the challenges of clinical education and the importance of critical thinking in integrative practices. Their discussion also delves into philosophical perspectives and the role of herbal energetics in forming a comprehensive approach to patient care. This episode invites listeners to rethink traditional educational models and encourages embracing a more holistic and individualized approach in clinical herbalism. Join them as they navigate the evolving landscape of herbal medicine education, offering food for thought for clinicians and educators. Dr. Spelman taught a class on medicinal mushrooms as part of the 2025 Immune Deep Dive. Books Recommended by Dr. Spelman Philosophy Tao Te Ching by Lao Tzu Meditations by Marcus Aurelius The Tree of Knowledge Maturana and Varela Learned Optimism Martin Seligman Food of the Gods Terrance McKenna Wisdom: From Philosophy to Neuroscience By Stephen Hall The Systems View of Life By Capra & Luisi Medical History Doctors By Sherwin Nuland The Mysteries Within By Sherwin Nuland Epidemics and History By Sheldon Watts The Origins of Human Diet & Medicine By Timothy Johns The Magical Staff By Matthew Wood Why Some Like It Hot By Gary Nabhan Edible Medicines By Nina Etkin Biochemical Individuality By Roger Williams Learn more about Dr. Kevin Spelman at www.phytochemks.com | 26m 39s | ||||||
| 3/23/25 | 85 | A tip on describing what you do | Are you someone who works in a healing or clinical field and struggles to explain what you do? You’re not alone. In this episode, we’ll tackle the common challenge of describing your professional role in a way that feels clear and authentic - especially in social settings. I’ll share insights from a recent workshop and share a few reflections on how teaching in real time can spark new ideas, deepen understanding, and lead to meaningful connections. If you missed the workshop on how to describe what you do, you can still access the recording ($25). If you have a question for a future episode, please submit it here: https://www.intheclinic.com | 8m 53s | ||||||
| 3/16/25 | 84 | On Morning Routines | In this episode, I’m answering a question from an upcoming Q&A session: What does my morning routine look like? I give a few details about how I start my day, including the balance between finding time alone and juggling homeschooling, caregiving, and household responsibilities. I find that many morning routines I hear or read about are unrealistic for my particular situation. You'll hear about the differences between what I'd like to do and what actually happens most mornings. I also share more about how I've adapted the one the one thing I do pretty much every morning - a daily walk with my dog - into a tiny morning routine of sorts. If you’ve struggled to create a morning routine that feels realistic and meaningful, I hope this episode gives you ideas for starting your day in a way that works for you or at least takes away some of the pressure to have an elaborate/extended morning routine. Got a question you’d like me to answer in a future episode? Submit it at www.intheclinic.com - I'd love to hear from you. | 7m 47s | ||||||
| 3/11/25 | 83 | Should you go back to school or get another credential? | Is pursuing an advanced degree like a doctorate necessary? In this episode, we'll explore the various factors that come into play when deciding whether to pursue additional education, including financial considerations, personal goals, and the true impact of additional credentials on clinical practice. I share my personal experiences with advanced degrees and a few tips from my many years of experience as a professor in a graduate program. In short: consider your motivations for seeking further education, think about potential financial implications, and question whether additional credentials will actually enhance your practice. Do you have a question you'd like me to address in a future episode. I'd love to hear from you: https://www.intheclinic.com | 15m 00s | ||||||
| 3/2/25 | 82 | Promoting your work when the world is on fire | It can feel inappropriate or uncomfortable to promote yourself when things are falling apart around you. It's tempting to think that your work doesn't matter much in the big scheme of things. In the episode, we'll talk about how it matters to show up for your community when things are hard. Our work matters, and by helping people feel better individually, we are increasing capacity to make changes in the world that are so desperately needed. I'd love to hear your thoughts on this one 💚 Camille Upcoming at Bloom & Grow: Workshop on how to describe what you do (March 6th from 12-1 pm ET; free or $25) Spring Dreaming & Planning for Practitioners (March 13 from 12-12:30 pm ET; free) Seasonal Allergies: Immune Deep Dive (March 10 from 5-6:30 pm ET) Herbal Observation Group: March 25 & 27th at 12 pm ET | 10m 27s | ||||||
| 1/23/25 | 81 | Starting and marketing an herbal program: Insights with Ember Peters and Oren Hercz | In this episode, Camille sits down with herbalists Ember Peters and Oren Hercz from Nova Scotia, exploring their innovative intermediate herbal program offered through the Maritime School of Holistic Herbalism. Ember and Oren share more about their collaboration, lessons learned from marketing their program, thoughts on accessibility and pricing, and more. If you've ever thought about collaborating with another practitioner or about running your own educational program, you'll find value in exploring the dynamics of working with others, marketing a program, and reaching your ideal students. For more about Ember and Oren, including their professional backgrounds, be sure to visit the In the Clinic website. | 34m 05s | ||||||
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2 placements across 2 markets.
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2 placements across 2 markets.


























