AI Fanning Explained - what happens between user query and AI output and how to exploit it
From In the Pit with Cody Schneider | Marketing | Growth | Startups by Cody Schneider
November 19, 2025 · 5 min · Episode 61
About this episode
This episode explains how AI enriches user queries and how marketers can leverage existing high-ranking content for better visibility.
Brought to you by Graphed.com - https://www.graphed.com/ Graphed is your AI agent for marketing analytics. Connect your data and get insights in minutes. Build dashboards, reports, and chat. Learn more at the link. https://www.graphed.com/ When you hit send on ChatGPT, your garbage six-word query gets enriched while the AI simultaneously launches 80 parallel searches, scraping pages 1-3 on Google faster than you can blink - and the proof is hiding in your Search Console with those weird 50+ character queries showing 96K impressions but only 14 clicks because AI is hoovering up content without clicking through. The arbitrage play is stupidly obvious: stop making more content and start getting mentioned in the existing high-ranking pieces AI already references - find what URLs ChatGPT cites for your space, reach out to those blog owners, and get included in their listicles because one mention there is worth more than 100 blog posts since you're suddenly part of every AI response in your category. 5 Key Takeaways: AI enriches your terrible queries because you type like garbage Every response triggers 80 parallel searches scraping Google's top results Search Console shows AI…
People in this episode
Host: Cody Schneider
Topics covered
- AI
- marketing analytics
- content strategy
- search engine optimization
- digital marketing
Keywords
- AI fanning
- marketing analytics
- ChatGPT
- content strategy
- Search Console
Sponsors
Graphed.com
Mentioned in this episode
Organizations: Google, Search Console
Products: ChatGPT
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