Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions

About this episode

This episode discusses how to ensure your company is cited by ChatGPT and the importance of trusted sources in AI SEO.

If you’re not getting cited by ChatGPT, your “AI SEO” strategy isn’t working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement. In this episode, we chat with Shawn Schneider , founder of Eldil AI , about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don’t reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren’t mentioned in any of them. Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly. Guest Shawn Schneider — founder of Eldil AI , a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win…

People in this episode

Host: Cody Schneider

Guest: Shawn Schneider

Topics covered

• AI SEO
• ChatGPT
• citations
• marketing strategy
• visibility
• observability

Keywords

• ChatGPT
• AI SEO
• citations
• marketing
• visibility
• Eldil AI
• observability
• Google Search Console

Mentioned in this episode

Organizations: Eldil AI, Google Search Console

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