About this episode
Rob and Greg discuss NAR's settlement, Zillow's marketing shift, and the implications for the real estate industry.
The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg break down NAR's latest settlement move, Zillow's shift toward pre-marketing, and what it all means for the industry. The back half turns into a heated debate on new "public marketing" laws, the definition of marketing itself, and whether the MLS is a listing platform or a broker cooperative. ***CORRECTION: During the podcast we mistakenly commented that we had recieved an update about the recent NAR settlement 24hrs ahead of time. That is not accurate. We recieved the update the day of the news being announced. We apologize and regret the error.*** Key Takeaways NAR's new settlement strategy is more proactive—but may face legal pushback Zillow's "Preview" signals a major shift toward pre-marketing Portal competition remains intense across Zillow, Homes.com, and others New state laws are vague and raise more questions than answers "What is marketing?" is becoming a core industry debate The MLS identity crisis: platform vs. cooperative Pre-marketing continues to reshape listing strategy Consumer expectations could determine where this all goes Connect with Rob and Greg Rob's…
People in this episode
Hosts: Rob Hahn, Greg Robertson
Topics covered
- NAR settlement
- Zillow pre-marketing
- public marketing laws
- MLS identity
- listing strategy
- consumer expectations
Keywords
- NAR
- Zillow
- pre-marketing
- MLS
- marketing laws
- real estate
- listing strategy
Sponsors
Cotality, Notorious VIP, The Giant Steps Job Board
Mentioned in this episode
Organizations: NAR, Zillow, Homes.com, Sunbound Studios
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- Previews, Portals, and the Shift in Listing Control · April 1, 2026 · 57 min
- Begun the pre-marketing wars have · March 25, 2026 · 1h 6m
- Hanna List, Compass, and the Consolidation Question · March 18, 2026 · 43 min
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