From Idea to Entity: Building a Business That’s Legally Protected from Day One

About this episode

Mark Goodman and Ted Sutton discuss the importance of intellectual property protection and business entity setup for long-term success.

In this collaborative episode, Mark Goodman and guest Ted Sutton explore the synergy between intellectual property protection and business entity setup. The discussion covers LLC timing before IP filings, asset-holding structures, trademark pitfalls, and building a professional team for long-term success.

People in this episode

Guest: Ted Sutton

Topics covered

• intellectual property
• business entity setup
• LLC
• trademark
• asset-holding structures

Keywords

• business protection
• professional team
• trademark pitfalls

Mentioned in this episode

Products: LLC, trademark

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• Patent or Trade Secret? Choosing the Right Protection for Your Innovation · November 20, 2025 · 18 min
• Common Office Actions and How to Overcome Them · November 6, 2025 · 20 min
• Should You Trademark Your Business Name, Logo, or Both? · October 23, 2025 · 24 min