The Biggest Mistake Retailers Make With Tech (And How to Avoid It)

About this episode

Matt Mueller and Jessica Couch discuss the biggest mistake retailers make with technology and how to avoid it.

Retailers are investing millions into new technology—but most of it never gets adopted, never solves the real problem, and never delivers ROI. Why? In this episode, innovation strategist Matt Mueller sits down with retail technology expert and RETHINK Retail Advisor Jessica Couch to reveal the biggest mistake retailers make with tech—and the simple shift that can transform customer experience, store performance, and operational efficiency. Jessica breaks down why retailers continually choose ...

People in this episode

Host: Matt Mueller

Guest: Jessica Couch

Topics covered

• retail technology
• customer experience
• operational efficiency
• technology adoption
• retail strategy

Keywords

• retail
• technology
• ROI
• customer experience
• store performance
• operational efficiency

Mentioned in this episode

Organizations: RETHINK Retail

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